Senior Planner OOH with focus on Programmatic DOOH (Human)

What we offer you:

• Work-Life-Balance: With our flexible working hours & Remote Work, you can shape your everyday life the way it suits you. You can also compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

What you will achieve:

As a Senior Planner OOH with focus on Programmatic DOOH (Human), you are a crucial part of our team and significantly shape the success of our campaigns. You will take responsibility for the strategic planning, further development, and implementation of effective Out-of-Home advertising solutions for our clients, with a special focus on the integration and expansion of future-oriented Programmatic DOOH solutions.

• Customer Understanding & Strategy: You understand the multifaceted needs of our clients, contextualize goals and frameworks, and translate them into clear, targeted (D)OOH strategies, considering innovative programmatic approaches. You create a clear connection between briefing, target audience, and channel/location-appropriate implementation.
• Media Planning: With a special focus on target audience, reach, and budget, you plan and manage (D)OOH and Programmatic DOOH campaigns. You select suitable environments and locations, coordinate timings, and ensure efficient delivery throughout the entire campaign period.
• Innovation: Thinking strategically beyond the obvious, you develop creative, modern, and future-proof (D)OOH solutions. You strategically integrate data-driven approaches into concepts to further enhance impact and relevance.
• Collaboration: In close and proactive coordination with internal teams as well as external partners and clients, you ensure smooth processes and the success of campaigns. You coordinate interfaces, keep stakeholders up-to-date, and ensure that timings and quality standards are met.
• Conditions Negotiation: You negotiate skillfully with media vendors and secure the best possible conditions and placements for our clients. With a good market overview, you compare offers and ensure transparent, robust agreements.
• Analysis & Optimization: You continuously and in detail analyze campaign data to derive concrete, data-driven optimization measures. You identify performance drivers and potentials, derive learnings for ongoing adjustments, and use insights for the further development of future planning.

What sets you apart:

• Education: You have successfully completed a solid vocational training or a relevant degree in Marketing, Media Studies, or a similar discipline. You have a good understanding of brands, communication, and media.
• Work Experience: You have solid marketing experience, particularly in the (D)OOH sector, and bring demonstrable success in this segment, especially in Programmatic DOOH. Planning, implementation, and evaluation are interconnected for you.
• Tool Skills: You are proficient in using MS Office, especially Excel and PowerPoint. You use these tools to structure data and present results clearly and effectively.
• Work Approach: You have strong analytical thinking skills; you interpret results precisely and consistently focus your actions on sustainable customer satisfaction. You work independently, well-organized, and reliably.
• Team & Ideas: You proactively contribute to the team, impress with strategically sound ideas, especially in the field of Programmatic DOOH, and demonstrate a keen sense for innovative implementations.
• Language Skills: Your language skills include fluent German and good English, both spoken and written. Your communication is confident, clear, and tailored to the audience – both verbally and in writing.

In addition, you are: #teamoriented #communicative #reliable

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every listed qualification.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently invest in our employees. Every colleague benefits from the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

Please read our Privacy Notice for Germany, Austria, and Switzerland for more information on how we process the data you provide. #LI-Promoted

Find Jobs in Germany on Arbeitnow