Senior Planner OOH (Person)

WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our clients, our communities, and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we combine the best platforms, talents, and partners to create new opportunities for boundless growth in a connected media world.

What we offer you:

• Work-Life Balance: With our flexible working hours & remote work, you shape your daily routine to suit you. You can also compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, the 24th and 31st of December are days off.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

What you will achieve:

As a Senior Planner OOH (Person), you are a crucial part of our team and significantly shape the success of our campaigns. You will take responsibility for the strategic planning, further development, and implementation of effective out-of-home advertising solutions for our clients.

• Customer Understanding & Strategy: You understand the multifaceted needs of our clients, assess objectives and framework conditions, and translate them into clear, goal-oriented (D)OOH strategies. You create a clear connection between the briefing, target group, and channel- or location-specific implementation.
• Media Planning: With a special focus on target group, reach, and budget, you plan and manage (D)OOH campaigns – always in a structured and results-oriented manner. You select suitable environments and locations, coordinate timings, and ensure efficient deployment throughout the entire campaign period.
• Innovation: Thinking strategically beyond the obvious, you develop creative, modern, and future-proof (D)OOH solutions. You strategically incorporate data-based approaches into concepts to further increase impact and relevance.
• Collaboration: In close and proactive coordination with internal teams as well as external partners and clients, you ensure smooth processes and the success of the campaigns. You coordinate interfaces, keep stakeholders up-to-date, and ensure that timings and quality standards are met.
• Conditions Negotiation: You negotiate skillfully with marketers and secure the best possible conditions and placements for our clients. With a good market overview, you compare offers and ensure transparent, reliable agreements.
• Analysis & Optimization: You continuously and detailedly analyze campaign data to derive concrete, data-based optimization measures. You identify performance drivers and potential, derive learnings for ongoing adjustments, and use the insights for the further development of future planning.

What sets you apart:

• Education: You have successfully completed a solid education or a relevant degree in marketing, media studies, or a similar discipline. You have a good understanding of brands, communication, and media.
• Professional Experience:  You have sound marketing experience, particularly in the (D)OOH sector, and can demonstrate proven success in this segment. Planning, implementation, and evaluation are naturally part of your responsibilities.
• Tool Skills: You are proficient in using MS Office, especially Excel and PowerPoint. You use these tools to structure data and present results clearly and effectively.
• Work Style: Your analytical thinking is highly developed; you interpret results precisely and consistently focus your actions on sustainable customer satisfaction. You work independently, are well-organized, and reliable.
• Team & Ideas: You proactively contribute to the team, convince with strategically sound ideas, and demonstrate a keen sense for innovative implementations. You think along, contribute impulses, and pragmatically drive topics forward.
• Language Skills: Your language skills include fluent German and good English skills, both written and spoken. Your communication is confident, clear, and audience-appropriate – both verbally and in writing.

Furthermore, you are: #team-oriented #communicative #reliable

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every qualification listed above.

Working at WPP Media:

As WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of WPP Media's and WPP's global network to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an equal opportunity employer. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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