Senior Performance Marketing Manager – Social Paid (Meta Fokus) (m/w/d)

Your Tasks

We are looking for a hands-on Senior Performance Marketing Manager (m/w/d) with strong focus on Meta as central growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scale our new customer business. In the foreground stands the development, steering, and scaling of Creatives as key lever for sustainable growth in Social Paid. To your tasks belong:

• Responsibility for the performance of our Social-Paid channels with focus on Meta
• Scaling of First Orders through continuous optimization of Creatives, Audiences, Campaign Setups, and Budget Allocation
• Ownership of the Social-Paid Creative Strategy – from developing new Creative Angles and Concepts to scaling successful Creatives
• Development and implementation of structured Creative Testing Frameworks as well as building scalable processes for continuous production, evaluation, and iteration of Performance-Creatives
• Creation of Creative Briefings, Hooks, Messaging Approaches, UGC Concepts, and Testing Ideas in close cooperation with Creative-, Influencer-, and Content-Teams
• Analysis of campaign data, derivation of insights, and identification of new growth levers to improve efficiency and customer acquisition growth
• Development and implementation of tests along the entire Customer Acquisition Journey – from Creatives over Audiences to Campaign Structures and Placements
• Closeness with Analytics-, CRM-, Influencer-, Product-, and Country-Teams for continuous improvement of customer acquisition and marketing performance

Your Profile

• At least 4 years of experience in building, steering, and scaling Social-Paid campaigns with focus on Meta
• Numerable successes in scaling new customer growth in an E-Commerce-, DTC-, or Consumer-environment
• Deep understanding of central performance metrics such as CAC, ROAS, CPO, Conversion Rate, and First Orders, as well as their most important growth drivers
• Numerable experience in developing Performance-Creatives, Creative Briefings, UGC Concepts, and structured Creative Testing Frameworks
• You think not only in campaigns and target groups but also in Hooks, Angles, Storytelling, and user psychology
• Outstanding analytical skills as well as experience in handling large data sets and performance evaluations
• Good knowledge of Attribution, Tracking, and modern measurement approaches
• Hands-on mentality with high self-responsibility, pragmatic implementation strength, and strong ownership mindset
• Residence in Berlin or willingness to relocate to Berlin
• Negotiable English skills (C1 or comparable); German skills are an advantage

What awaits you with us

• You can enrich our diverse team with your ideas and actively shape the future of the food retail industry in a strongly growing startup!
• In-depth onboarding as well as varied, challenging tasks.
• Flexible working hours and possibility to work from home ensure a good work-life balance.
• Modern office in Berlin Schöneberg, very well connected with public transportation – and we will cover the costs of your BVG monthly ticket.
• Find your way (back) to the gym thanks to Fitness partnerships like Urban Sports Club or FitX.
• Optimal performance with the help of a current MacBook.
• A perfectly equipped kitchen with fresh fruit, delicious KoRo snacks & coffee as well as tea included.
• 20% Discount in our KoRo online shop.
• team events and joint activities as well as legendary company parties.

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