Senior Performance Marketing Manager – Performance Marketing, MMM & AI (m/f/d)

Job Description

Do you have a firm grasp of the complete performance marketing mix and use AI in campaign management not as a hype, but as a daily tool? Do you want to make data-driven decisions about budget allocation and actively shape how state-of-the-art AI tools revolutionize steering in e-commerce? Then your next big challenge awaits you in our team in Berlin: At benuta, you will take on real ownership across our channels and drive a true greenfield topic – the scaling of AI-supported analyses and strategies for the European market leader in the Home & Living sector!

Your Tasks

• Strategic Channel & Budget Management: You will develop and be responsible for the cross-channel performance marketing strategy via MMM to achieve our corporate goals (revenue, efficiency, lead generation, brand awareness). You will manage and optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads, and affiliate partnerships with a consistent budget and target logic.
• AI Integration & Workflow Innovation: You will actively drive the use of LLMs (e.g., Claude, Gemini) for the automated, cross-channel analysis of our campaign data. You will develop prompts and workflows for accelerated reporting, anomaly detection, and budget optimization, acting as an internal expert for AI-supported marketing tools.
• Analysis & Bidding Evaluation: You will monitor and analyze all relevant KPIs (CPO, ROAS, CAC, Conversion Rate) based on GA4 and our server-side tracking setup (server-side GTM). You will also evaluate AI-supported bidding and automation functions of advertising platforms for their added value.
• Tracking Setup & Data Security: You will implement and manage tracking setups (e.g., Conversion APIs, UTM conventions) and ensure a clean, data protection-compliant data foundation.
• Testing: You will be responsible for ongoing A/B tests and budget experiments to continuously increase the performance of all channels.
• Partner Management & Collaboration: You will negotiate and further develop vendor and partner contracts (e.g., in the affiliate sector). You will work closely with the design, content, and IT teams on campaign coordination.
• Mentoring: You will support the professional guidance and onboarding of junior colleagues in the team and share your AI knowledge.

Job Requirements

Your Profile

• Education: You have successfully completed your studies (Business Administration, Marketing, Media, Communication Sciences, or similar) or possess a comparable qualification.
• Relevant Professional Experience: You have at least 5 years of experience in performance marketing – ideally cross-channel (SEA, Paid Social, Affiliate) and with demonstrable responsibility for budget or sub-projects. Initial experience in team leadership is an advantage.
• AI Expertise (Must-have): You have practical experience in using AI tools and LLMs in a marketing context (e.g., prompting for reporting, analyses, forecasting). You actively follow current AI trends and are eager to bring them to benuta.
• Hard Skills: You possess strong analytical skills, are proficient in using GA4 and common attribution/reporting tools, and have in-depth knowledge of at least one core channel (Google Ads, Meta). Experience with Bing, Pinterest, Reddit, Affiliate, and server-side tracking will round off your profile.
• Soft Skills: You work data-driven, think solution-oriented, and are passionate about e-commerce and Home & Living topics.
• Language Skills: Your German and English skills are very good (additional languages are a plus).

Your Benefits

• Impact & Scope for Design: With us, you can actively shape things, further develop the benuta brand, and implement exciting AI projects – such as building AI-supported analysis workflows for our campaign data. Your ideas will be heard, and you will be given freedom to implement your own approaches.
• Presence & Flexibility: The focus of our work is on personal interaction and collaboration at our Berlin location. For the necessary flexibility in your daily planning – whether for personal appointments or undisturbed work – we offer you an annual allowance of 26 home office days.
• Your Mobility: No matter how you get to us, we support you. You have the choice between a subsidized job ticket or a fuel card. We also offer you a company bike leasing (JobRad) and good public transport connections.
• Time for Relaxation: You will receive 28 days of vacation and benefit from our flexible flextime model. Christmas and New Year's Eve are generally non-working days for us and do not count against your vacation days.
• Your Development: Our various departments with international teams work together on diverse projects. This allows you to constantly learn new perspectives, tools, and processes – including the latest AI applications in performance marketing.
• Culture & Employee Benefits: A structured onboarding, flat hierarchies, and attractive employee discounts await you. With us, the motto is: Come as you are – feel comfortable and be yourself!

Sounds like your next match? Then we look forward to receiving your application! Simply upload your CV and relevant certificates via our online portal.

Your contact person is Michael Stanke (Head of Online Marketing).

*At our company, people and their motivation count – regardless of gender, origin, religion, or sexual orientation. Applications from people with disabilities or those with equivalent status will be given preferential consideration in case of equal suitability.

About benuta

Since 2008, we have been revolutionizing European carpet and Home & Living e-commerce from Bonn. With over 100 million euros in revenue, state-of-the-art AI-supported product staging, and customers in 17 countries, we combine the security of an established market leader with the drive and flat hierarchies of a digital pioneer. Our goal is simple: to make every home even more beautiful. Become part of our team and help us inspire even more people with our products.

Find more English Speaking Jobs in Germany on Arbeitnow