Senior Performance Marketing Manager Paid Social – Meta & TikTok (m/f/d) · Remote

This is your job with us

Do you want to help E-commerce brands grow profitably through Meta and TikTok? Paid Social is the decisive growth channel for many of our clients. Your task is to be responsible for it and to scale it to high five to six-figure monthly budgets. Our internal team of Creative Strategist, Copywriting, Graphic Design, Video, and Landing Page specialists will support you in this.

What your workday can look like:

Wednesday morning. Two new hooks are performing significantly above benchmark in the Business Manager. You increase the budgets and brief the Creative Team on iterations of the best performers. This results in a new set of UGC, Founder Ads, and Statics, which goes live a few days later.

On Thursday, you present the performance development, the next steps, and your proposals for the next funnel to the client. Afterwards, you brief your team, and every step is clearly distributed.

Three days after the launch, there's a 30% performance uplift, the account scales to €3,000 Ad Spend per day, profitably at a stable CAC. This is exactly the job.

What we work for

We are one of the leading holistic growth partners for E-commerce brands in the DACH region.

Because what we see again and again is: Agencies and service providers manage brands in a niche and siloed way, channel by channel, without a view of the big picture. This leaves enormous potential untapped.

Therefore, we see ourselves not as service providers, but as part of our clients' companies. At EVOLVE, 30 specialists work together in six specialized areas, fully remote from day one. Weekly Recaps, Coffee Chats, and Team Events ensure that remote work doesn't mean working as a lone wolf.

How Paid Social works at EVOLVE

It's no longer a secret that creatives determine performance. We go one level higher and develop conversion-strong offers and funnels for our clients. Because scaling rarely arises solely from good ads, but also from the offer behind them.

• Offer logic and pricing structure are part of the channel for us. We calculate the contribution margin for every offer before it goes live.

• We build landing pages and funnels. An ad is only as good as the page behind it.

• Creative Strategists, Copywriters, Graphic Designers, and Videographers in-house. No waiting for external suppliers.

• AI as a tool in everyday life. AI doesn't replace anyone here. You work with it like you would with a junior by your side, from creative research to evaluation.

What awaits you here

• Campaign Management: You plan and manage paid social campaigns on Meta and TikTok, from strategy to daily optimization.

• Scaling: You scale accounts to high five to six-figure monthly budgets. The target metric is profitability, not Ad Spend.

• Creative: You develop the creative concepts with the Creative Team. You decide which hooks, formats, and offers are launched.

• Testing: You ensure that hooks, formats, and narratives are continuously tested. Because a winning creative doesn't last long at a high Ad Spend level.

• Data Analysis: You evaluate all measures based on performance data.

• Clients: You conduct weekly client reporting and advise clients holistically, not just at the channel level.

• Building the Department: You develop Social Ads further through SOPs, quality management, and the professional leadership of new team members.

Your role and your resources: You provide the ideas for ads and funnels based on direct-response principles and decide what gets tested. The team of Creative Strategist, Copywriting, Graphic Design, and Video takes care of the detailed work. Prospectively, you will take responsibility for the entire Paid Social Team and develop into a Paid Social Lead.

What you should bring

• At least three years of experience in Performance Marketing with a focus on Paid Social, as the main channel and not as a side activity.

• Proven scaling of E-commerce accounts to high five to six-figure monthly budgets.

• Deep knowledge of the Meta Business Manager, ideally also of the TikTok Ads Manager. In addition, routine with tracking tools like Triple Whale, admetrics, or Tracify.

• Strategic understanding of E-commerce and confident handling of margins, contribution margins, CAC, and POAS. You think beyond the advertising channel and steer along the entire customer business.

• Understanding of direct-response mechanisms, UGC formats, and Founder Ads. You recognize the system behind why a creative sells.

• Native-level German for client communication and copy evaluation, fluent English for working in the Ad Managers. Ideally, you have initial experience in professional leadership or mentoring.

The Framework

• 100% Remote, no hybrid compromise.

• 30 days of vacation.

• Team events and workations twice a year, in person and at changing locations.

• Weekly team recaps and coffee chats so that remote doesn't mean working alone all day.

• Company pension scheme, job bike, and corporate fitness through Wellpass.

• Tax-free benefit of €50 per month as a voucher of your choice.

• Laptop of your choice and high-quality home office equipment.

• Training budget as well as internal and external resources and mentors by your side.

• Full access to our internal AI stack.

How the process works

Your application. Your CV is sufficient. If we have any questions, we will send you a short questionnaire.

Initial Interview. A brief video call with Vanessa from our HR department. It's about mutual getting to know each other, framework, and expectations.

Technical Interview. This is where we go in-depth, with the management or the lead of your specialist area.

Final Get-to-Know-You. With the management and your future contact person, both personally and professionally.

Decision and Start. We decide quickly and plan your onboarding together.

How long it takes: We value a fast application process. There are only a few days between each step. If you are in other processes concurrently, let us know. We will then adjust accordingly.

Your development opportunities

The first two months. Introduction to the EVOLVE methodology and our processes. You will take over initial accounts together with the team.

Mid-term. Full responsibility for several high-budget accounts. You will lead the Paid Social Team professionally and onboard another team member.

Long-term. As Paid Social Lead, you will manage the entire social ads department, professionally and disciplinarily, with up to ten people.

Your contact person

Vanessa, our HR Manager, is your first point of contact and looks forward to receiving your application.