(Senior) Performance Marketing Manager - Paid Social (all genders)

Your Tasks

Our vision for 2028:

• Making over 1,000,000 dogs healthier and happier every day.
• Becoming the best dog supplement portfolio for over 30 problem areas of dogs.
• Clear market leadership in Europe.

To achieve this vision, we are currently expanding our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Social is one of our most important growth drivers.

Our ambition in the Acquisition Team:

• Becoming the best media-buying team in all of Germany.
• Lifting UGC, Direct Response & VSL-Funnels to a new level.
• Scaled new customer acquisition with clear CAC logic and profitability focus.

To achieve this, we are currently investing heavily: in Creatives and Funnels, Infrastructure, Testing, and Talent.

If you don't just manage campaigns, but want to actively dominate a market as part of an ambitious Acquisition Team, read on.

Your Tasks:

• Scaled Meta campaign management with a clear focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first Ad click to checkout, and identification of concrete optimization levers (Hook, Angle, Offer, LP, UX, Trust-Elements, Checkout)
• Development and optimization of scalable Direct Response Funnels with a strong focus on Long-Form formats like VSLs
• Strategic further development of our Creative Strategy beyond Static & UGC, with a clear eye on the future of D2C Performance
• Tight collaboration with Direct Response Copy, Creative Strategy, and CRO to quickly test and iteratively improve performance hypotheses
• BUILDING and further developing a structured Creative Testing Framework (Hooks, Angles, Mechanisms, Objection Handling)
• Data-driven steering based on CAC, LTV, and Funnel metrics
• Ongoing market-, competition- and US-research to recognize performance impulses early

Your Profile

• At least 2 years of hands-on experience in Paid Social Advertising (Meta)
• At least 2 years of experience in E-commerce (ideally in the supplements-, beauty- or cosmetics sector)
• Fundamental understanding of Direct Response Marketing and Performance Funnels
• You analyze numbers, not just to understand them, but to derive concrete hypotheses and tests from them
• You know that Static Ads and classic UGC are important, but also recognize that Long-Form formats like VSLs will shape the future of D2C Performance
• Experience in conceiving or strategically developing performance creatives
• Structured, independent, and solution-oriented work style
• Fluent German & English

Nice-to-Haves:

• Experience with Long-Form/VSL Funnels
• Subscription models or high AOV products
• Experience with Figma, Canva, or other creative tools
• TikTok Paid experience

Why us?

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team fits and you all achieve your goals together.
• You'll get everything from us that you need for working from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our Berlin office.
• You'll meet your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are available - all for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long, happy life for animals. That's why we give it our all every day.
• As a bonus, you'll also get: We offer 75% MA discount on orders up to €100 per month, BaV, BkV, and much more - all part of the standard.

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