(Senior) Performance Marketing Manager - Paid Social (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life.
Founded in 2020, mammaly is already the leading Pet Supplement Startup in Germany. We do not rest on our laurels, as animal welfare is at the heart of our company: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore a certified B Corp company since 2023!

Our vision for 2028:

• Make over 1,000,000 dogs daily healthier and happier
• Become the best dog supplement portfolio for over 30 problem areas of dogs
• Clear market leadership in Europe

To achieve this vision, we are currently building our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Social is one of our most important growth drivers.

Our ambition in the Acquisition Team:

• Become the best media-buying team in all of Germany
• Lift UGC, Direct Response & VSL Funnels to a new level
• Scale new customer acquisition with clear CAC logic and profitability focus

We are currently investing heavily: in Creatives and Funnels, Infrastructure, Testing, and Talent. If you don't just manage campaigns, but as part of an ambitious Acquisition Team want to dominate a market, read on.

Tasks

• Independently scale our Meta campaigns with a clear focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first Ad click to the checkout, and identification of concrete optimization levers (Hook, Angle, Offer, LP, UX, Trust Elements, Checkout)
• Development and optimization of scalable Direct Response Funnels with a strong focus on Long-Form formats like VSLs
• Strategic development of our Creative Strategy beyond Static & UGC, with a clear eye on the future of D2C Performance
• Close collaboration with Direct Response Copy, Creative Strategy, and CRO to quickly test and iteratively improve Performance Hypotheses
• Building and further development of a structured Creative Testing Framework (Hooks, Angles, Mechanisms, Objection Handling)
• Data-driven steering based on CAC, LTV, and Funnel metrics
• Ongoing market, competition, and US research to recognize Performance impulses early

Requirements

• At least 2 years of hands-on experience in Paid Social Advertising (Meta)
• At least 2 years of experience in E-Commerce (ideally in the Supplements-, Beauty- or Cosmetics sector)
• Comprehensive understanding of Direct Response Marketing and Performance Funnels
• You analyze numbers not just, you derive concrete hypotheses and tests from them
• You know that Static Ads and classic UGC are important, but also recognize that Long-Form formats like VSLs shape the future in the D2C sector
• Experience in conceiving or strategically developing Performance Creatives
• Structured, independent, and solution-oriented work style
• Fluent German and English

Nice-to-Haves

• Experience with Long-Form/VSL Funnels
• Subscription models or high AOV products
• Experience with Figma, Canva, or other Creative Tools
• TikTok Paid experience

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team fits and you together achieve your goals.
• You'll get everything you need to work from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – in the home office or in our Berlin office. Your residence should be in Berlin or the surrounding area.
• You'll find your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are available – of course, for free.
• Sense making – on the fast track: We believe that healthy nutrition is the key to a long, happy life for dogs. That's why we give everything every day.
• As a bonus, we also offer you: We offer 75% MA discount on orders up to a value of 100 euros per month, BaV, BkV, and much more are part of the standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive team. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability, or sexual orientation – you are welcome here.
• You can bring your whole self to work here – regardless of where you come from, what style you have, who you love, or what you believe in.

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