Senior Performance Marketing Manager – Paid Social & AI (m/f/d)

Job Description

Do you have a firm grasp of the paid social landscape and use AI in campaign management not as a hype, but as a daily tool? Do you want to make data-driven decisions, develop creative campaigns, and actively shape how state-of-the-art AI tools revolutionize analysis, reporting, and creation in e-commerce? Then your next big challenge awaits you in our team in Berlin: At benuta, you will take real ownership of our paid social channels and drive a true greenfield topic – the scaling of AI-supported analyses, workflows, and strategies for the European market leader in the Home & Living sector!

Your Responsibilities

• Strategic Paid Social Management: You will develop and be responsible for the cross-channel paid social media strategy to achieve our corporate goals (brand awareness, lead generation, performance goals) and align it with the overall marketing strategy.
• Campaign Management & Channel Synergies: You will be responsible for the creation, monitoring, and optimization of our paid social campaigns (focus on Meta, Pinterest, Reddit Ads, and TikTok) and will work closely with colleagues from Google Ads and Bing Ads for a holistic performance view.
• AI Integration & Workflow Innovation: You will actively drive the use of LLMs (e.g., Claude, Gemini, ChatGPT) for automated analysis and evaluation of our campaign data. You will develop prompts and workflows for accelerated reporting, anomaly detection, and optimizations, and act as an internal expert for AI-supported marketing tools.
• Creative Use of AI: You will strategically use generative AI for ad copy, variant testing, and creative ideation. In close exchange with the design and content team, you will provide expert input and feedback as a senior point of contact.
• Analysis & Tracking Setup: You will monitor and analyze campaign performance based on KPIs (CTR, CPA, ROAS, Conversion Rate) using our MMM. You will implement tracking tools (pixels, UTM parameters, conversion APIs) and ensure a clean data foundation.
• Testing: You will be responsible for ongoing A/B testing of ad formats, target audiences, and budgets, and will evaluate new advertising opportunities and AI advertising products for their potential for benuta.
• Mentoring: You will support the technical guidance and onboarding of junior colleagues in the team and share your AI knowledge.

Job Requirements

Your Profile

• Education: You have successfully completed your studies (Business Administration, Marketing, Media, Communication Sciences, or similar) or have a comparable qualification.
• Relevant Professional Experience: You have at least 5 years of experience with Meta Ads and/or other paid social channels – ideally including demonstrable budget or partial project responsibility. Initial experience in team leadership is an advantage.
• AI Expertise (Must-have): You have practical experience in using AI tools and LLMs in a marketing context (e.g., prompting for reporting, campaign analysis, or creative support). You actively follow current AI trends and are eager to contribute your own ideas at benuta.
• Hard Skills: You have very good knowledge of the Meta Ads Manager and possess strong analytical skills in dealing with common reporting/attribution tools. Experience with Pinterest, Reddit, TikTok, Bing Ads, and server-side tracking is a plus.
• Soft Skills: You work data-driven, think solution-oriented, and are enthusiastic about e-commerce and the Home & Living sector.
• Language Proficiency: Your German and English skills are very good (other languages are a plus).

Your Benefits

• Impact & Scope for Action: With us, you can actively contribute, further develop the benuta brand, and implement exciting AI projects – such as building AI-supported analysis workflows for our campaign data. Your ideas will be heard, and you will have the freedom to implement your own approaches.
• Presence & Flexibility: The focus of our work is on personal exchange and collaboration on-site at our Berlin location. For the necessary flexibility in your daily planning – whether for personal appointments or undisturbed work – we offer you an annual contingent of 26 home office days.
• Your Mobility: No matter how you get to us, we support you. You have the choice between a subsidized job ticket or a fuel card. We also offer you a company bike leasing (JobRad) and good public transport connections.
• Time for Relaxation: You will receive 28 days of vacation and benefit from our flexible working hours model. Christmas and New Year's Eve are generally non-working days for us, which do not count against your vacation days.
• Your Development: Our various departments with international teams collaborate on diverse projects. This allows you to constantly learn new perspectives, tools, and processes – including the latest AI applications in performance marketing.
• Culture & Employee Benefits: A structured onboarding, flat hierarchies, and attractive employee discounts await you. With us, the motto is: Come as you are – feel comfortable and just be yourself!

Sounds like your next match? Then we look forward to receiving your application! Simply upload your CV and relevant certificates via our online portal.

Your contact person is Michael Stanke (Head of Online Marketing).

*We value people and their motivation – regardless of gender, origin, religion, or sexual orientation. Applications from people with severe disabilities or those with equivalent status are given preferential consideration in cases of equal suitability.

About benuta

Since 2008, we have been revolutionizing the European carpet and Home & Living e-commerce from Bonn. With over 100 million euros in revenue, state-of-the-art AI-supported product staging, and customers in 17 countries, we combine the security of an established market leader with the drive and flat hierarchies of a digital pioneer. Our goal is simple: to make every home even more beautiful. Become part of our team and help us inspire even more people for our products.