Senior Performance Marketing Manager (m/f/d)

Fancy rethinking nutrition? At yfood, we've been making good food fit for everyday life since 2017 – balanced, practical, and really delicious. With our products, we have created our own category: Smart Food. Active throughout Europe, growing rapidly, and always on the lookout for new ideas. If you want to be part of a dynamic team that is revolutionizing the food industry, then yfood is the right place for you.
Your tasks as Senior Performance Marketing Manager
Our Direct-to-Consumer channel (D2C) is a key growth driver: it combines commercial impact with direct brand experience and is closely integrated with our marketing ecosystem of performance marketing, creative, and influencers. As Senior Performance Marketing Manager, you will be responsible for the performance marketing strategy across multiple international markets and will also act as a Creative Strategist.

• Full responsibility for performance KPIs across all markets: CAC, ROAS, NC ROAS, Creative KPIs (Hook Rate)
• Channel mix management with a focus on Meta & TikTok as core channels, including budget responsibility
• Scalable content processes through AI-driven UGC & Creative management: production, campaign concepts, testing hypotheses, and building a locally adaptable creator approach
• International market leadership with a balance between central control (budget, reporting, guidelines) and local adaptation (language, culture, payment, seasonality)
• Attribution model management for cross-market comparability, including data-driven reporting
• Agency & Stakeholder management: close collaboration with external agencies, the Creative Team, and Leadership
• Establish AI-driven test & learning processes across all channels and markets
• Expansion of the channel mix to include new paid channels (Affiliate, Pinterest, Programmatic)
• Promoting a data-driven team spirit, focused on results

Your qualifications as Senior Performance Marketing Manager

• Several years of experience in performance marketing in the D2C environment, with proven international market responsibility
• Strong understanding of creative: You can brief, evaluate, and further develop creative concepts
• Confident, independent use of Meta Ads and TikTok Ads across multiple markets
• Experience with AI tools and in building scalable processes for high-volume content
• Experience in managing local market adaptations without losing central brand logic
• Proactive stakeholder management: You don't wait for input, you seek it out – and provide clear briefs in return

We are a bit different – and that's exactly what defines us:

• Passion – We are passionate about what we do. Full of energy, full of optimism, always hungry for new things.
• Responsibility – For us, this means: Standing up for each other, taking responsibility, and giving everything when it counts.
• Professionalism – We take our work seriously – but not ourselves too seriously. We are open, direct, and always on equal footing. No bullshit, no ego. Only team.
• Innovation – We prefer to think "Why not?" instead of "It's always been this way." We love new ideas, unconventional paths – and never stand still.

What we offer you - Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood is growing internationally: Although Germany is our "home base," we have created a dynamic and diverse environment with our international markets, where many exciting topics await you.
• Agility is important to us. Therefore, we work in a hybrid work model and offer you the opportunity to work from EU countries with Workation.
• Vacation is important. Therefore, you receive 30 days of paid vacation per year with us.
• yfood keeps you fit. With a subsidized membership at EGYM-Wellpass, you can do something good for yourself for only €29 per month. We also offer workshops and activities as part of our health management & Healthy@yfood (e.g., Yoga, Breathwork, Soccer, Pickleball).
• Getting around. We contribute €30 to your public transport ticket and offer you the opportunity to lease a bicycle at a discount through JobRad.
• Train your taste buds. Anyone who wants to can be part of our Sensory Team. So, try new products, varieties, or tastes before anyone else. Otherwise, there is as much yfood as you can carry, of course, free for you too.
• Start-ups often have to contend with clichés. But some of them are true. Therefore, we naturally also have a fruit basket, your free caffeine kick, or still water.
• Come as you are. Whether in a suit or a unicorn onesie. We don't have a dress code.

Katharina Bauer
Senior Talent Acquisition Manager
yfood stands for equal opportunities for all. We welcome and celebrate diversity and are committed to creating an inclusive work environment for all employees. We are open to all groups of people, regardless of age, skin color, origin, ethnicity, religion, gender, sexual orientation, gender identity and/or expression, marital status, or other legally protected characteristics.
We expressly welcome applications from people with severe disabilities.

Find more English Speaking Jobs in Germany on Arbeitnow