Stackfuel
1 month ago
Senior Performance Marketing Manager (m/f/d)
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Company information
- Company
- Stackfuel
- Location
- Berlin Germany
- Posted
- 1 month ago
Job description
Job Description
As a Senior Performance Marketing Manager (all genders), you will be responsible for our performance marketing with a focus on scalable lead generation through Paid Search, Paid Social, and other performance channels. You will manage budget and central KPIs (including CPL, CAC, ROAS, Conversion Rate, and Lead Quality) and ensure a scalable campaign setup.
You will plan, set up, and optimize cross-channel campaigns and landing pages, test and scale new performance channels, and derive concrete growth measures from data analysis. In close collaboration with Sales, Brand/Creative, Web/Tech, and the Leadership Team, you will continuously improve conversion rates and lead quality.
Focus of Your Role
Conception, setup, and optimization of performance campaigns (Focus: Google Ads, Meta Ads)
Management of budget and KPIs (CPL, CAC, ROAS, Conversion Rates, Lead Quality)
Analysis of campaign data and derivation of scalable growth measures
Creation and optimization of conversion-driven ads and landing pages
Development and implementation of a structured testing roadmap (e.g., A/B tests, bidding, creatives)
Optimization of lead quality in close collaboration with the Sales Team
Evaluation and scaling of new performance channels and creation of structured reporting for internal stakeholders
What You Bring
At least 5 years of experience in performance marketing with a focus on Google Search and Meta Ads
Deep understanding of funnel logic, KPI management, and data-driven budget allocation
Experience in conversion copywriting for ads and landing pages
Proficient use of Google Ads, Meta Ads Manager, GA4, tracking, and funnel setups
Experience with other channels such as TikTok, LinkedIn Ads, Native Ads, and YouTube Ads is an advantage.
Strong communication skills, analytical thinking, structured work approach, and high self-responsibility
Strong ownership and hands-on mentality as well as strategic thinking in a dynamic environment
Very good German (C2) and very good English (at least C1)
Experience in growth- or performance-driven environments is an advantage
*We welcome applications regardless of gender, gender identity, sexual orientation, origin, age, or disability*
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Required skills
- sales
- brand
- communication skills
- reporting
- data analysis
- google ads
- performance marketing
- a/b testing
- english c1
- web
- lead generation
- tiktok
- dynamic environment
- roas
- self-responsibility
- strategic thinking
- analytical thinking
- paid social
- conversion optimization
- meta ads manager
- kpi management
- creative
- paid search
- growth marketing
- google search
- ga4
- meta ads
- tech
- landing pages
- ownership
- linkedin ads
- conversion rate
- cpl
- german c2
- hands-on mentality
- tracking
- creatives
- native ads
- cac
- youtube ads
- bidding
- lead quality
- structured work
- performance driven
- campaign setup
- funnel setup
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