Senior Performance Marketing Manager (m/w/d)

We are looking for a passionate data-driven marketer who thinks strategically and knows exactly how to scale campaigns operationally successfully? Then join our team and bring our brand to the next level.

As Senior Performance Marketing Manager, you will be responsible for our paid strategy across channels – with the goal of achieving sustainable growth, maximum visibility, and profitable scale-up. You will work closely with Creative, Social Media, and Influencer Marketing teams to develop strong campaigns that not only perform but also strengthen our brand.

Aufgaben

• You will develop and be responsible for our performance marketing strategy across channels like Meta, Google, TikTok & Co.
• You will plan, steer, and optimize paid campaigns along the entire funnel.
• You will analyze KPIs like ROAS, CAC, Conversion Rates, and lead data-based measures to scale.
• You will develop creative strategies for different target groups, funnel stages, and platforms.
• You will work closely with the Creative team and provide clear briefings for Ads, UGC, Hooks, Messaging, and Content formats.
• You will analyze which creatives perform, recognize patterns, and lead to new testing approaches and creative learnings.
• You will develop new ideas for performance creatives, campaign angles, and storytelling approaches with a strong focus on conversion and brand building.
• You will test continuously new target groups, creatives, funnels, and growth levers.
• You will plan and be responsible for budgets, forecasts, and reportings.
• You will identify new performance channels, trends, and growth opportunities in the D2C field.
• You will develop our tracking and attribution setups continuously further.
• You will steer external partners, freelancers, or agencies and ensure efficient collaboration.

Qualifikation

• Mind. 4 years of experience in performance marketing, ideally in the D2C-, E-Commerce-, or Lifestyle-field.
• Very good knowledge of Meta Ads, Google Ads, and ideally TikTok Ads.
• Experience in building and scaling performance campaigns with relevant budgets.
• Strong analytical skills and a secure handling of numbers, data, and KPIs.
• Experience with tracking-, attribution- and analytics-tools.
• You work structured, independently, and solution-oriented.
• You are hands-on and bring strategic thinking along.
• You have a good feeling for creatives, target groups, and brand communication.
• You speak fluent German and English.

Bonus:

• Experience in the Food-, D2C- or Lifestyle-field.
• Experience with Shopify, Klaviyo, or similar tools.
• Experience in international performance marketing.

Benefits

• A passionate team with flat hierarchies and open communication.
• A beautiful office with modern office equipment (MacBook Air, height-adjustable desks) and a study kitchen at the Gärtnerplatz in Munich.
• 28 vacation days.
• Attractive benefits like job ticket (Deutschlandticket), company fitness (Wellpass) or Sachbezug (Belonio).
• A lot of snacks and treats 😊.

Haven we sparked your interest?

Then send us your application documents including CV, possible start date, and salary expectations via our job portal – we look forward to you!

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