Senior Performance Marketing Manager (m/f/d)

What we are looking for

Hi, we at Interlead have a clear goal: By the end of 2026, we want to build the #1 Lead Company in the German-speaking region. With this, we solve the biggest problem of our partners – continuously generating new leads, appointments, and orders.

We live and breathe marketing – and want to further accelerate our growth. For this, we need creative, analytical minds who are eager to make a real impact.

Therefore, we are looking for a Senior Performance Marketing Manager (m/f/d) for our marketing team as soon as possible – hybrid or remote.

These are your responsibilities

• Development of briefings, hypotheses, hooks, and messaging strategies, as well as building a structured creative testing system with continuous ad iteration
• Conception and optimization of landing pages, pre-landers, and conversion flows with a focus on conversion rate, lead quality, and customer journey
• Analysis of funnel and campaign data (CTR, CVR, CPA/CAC, ROAS, lead quality) and derivation of concrete measures for scaling and budget allocation
• Close collaboration with the Creative and Data teams for rapid implementation of new ideas and data-driven A/B tests
• Creation, testing, and optimization of creatives and landing pages using AI-powered insights and tools
• Holistic channel understanding across Google, Social, and Native Ads – including thinking about budget management, reporting, and performance analysis
• Ongoing market and competitor analysis to identify new growth opportunities and trends in AI & Performance Marketing

What you bring

• At least 5 years of experience in performance marketing with a focus on lead generation
• In-depth knowledge of Google Ads and Native Advertising (main focus), ideally also Meta and TikTok
• Experience in using various AI tools for campaign optimization, creative production, or data analysis (ChatGPT alone is not enough)
• Proficiency in tracking, tag management, Google Analytics, A/B testing, and marketing automation
• Knowledge in CRO as well as conception and optimization of landing pages and conversion funnels
• Strong analytical skills, data-driven mindset, and passion for testing & growth
• Creative flair for advertising materials and messaging to reach leads with relevance and precision
• Team spirit, initiative, independent working style, and fluent German language skills

What we offer you

• A dynamic marketing and tech environment and the opportunity to build "The Lead Company" together.
• A huge market and numerous internal growth opportunities, we solve our partners' biggest problem: the automation of their new customer acquisition.
• Full flexibility in your work location (remote, at the Bremen headquarters, or by arrangement also from abroad).
• Full flexibility in working hours, you shape your working hours individually with your team.
• 30 days of vacation per year + the option to take unpaid leave at any time.
• Contribution to company pension scheme (the "Interlead Pension").
• Annual team events such as summer party & Christmas party.
• Agile work environment, modern tools like Slack, Monday, Notion, Google Workspace, and OKRs/Scrum support you in your daily work.
• Subsidy for the gym (via Urban Sports Club or E‑Gym Wellpass).
• Fast decisions, we are 100% bootstrapped, profitable, and independent of investors.
• An open feedback culture and regular internal training.
• Transparent communication through monthly all-hands meetings, weekly newsletter, and fixed team updates.
• At the headquarters in Bremen's Überseestadt, ergonomic workstations, great coffee & espresso, drinks, and BBQs await you.
• For home office employees: monthly home office allowance of €20.
• Bike leasing, lease your dream bike or e-bike at attractive conditions.
• An attractive onboarding package as well as comprehensive onboarding by the entire company.