(Senior) Performance Marketing Manager (m/w/d)

You prefer to steer campaigns yourself, rather than just managing them? You want to optimize budgets based on clear corporate goals, rather than blindly spending them? And you think cross-channel, rather than sticking to individual platforms?

Then you're in the right place.

immocloud digitalizes property management. With over 18,000 customers and strong growth, we're now bringing the Performance Marketing function into the team: You'll take over steering, build our strategy further in-house, and become the central point of contact for all paid activities. We're looking for someone who really masters the craft, independently steers campaigns, and actively proposes optimizations.

Aufgaben

As (Senior) Performance Marketing Manager (m/w/d), you'll be responsible for all paid activities and build our performance marketing further.

• You'll build a cross-channel performance marketing strategy on (Google Ads, Microsoft Ads, Paid Social) and steer it operationally.
• You'll incorporate organic channels and affiliates into the overall strategy.
• You'll apply proven frameworks and test new Alpha- and Beta-features of the respective channels.
• You'll conduct target group research and build segments (e.g. private landlords vs. property management companies).
• You'll analyze and optimize landing pages together with the relevant stakeholders.
• You'll optimize budget allocation with the clear goal of achieving our corporate goals as best possible.
• You'll establish an A/B testing framework and anchor testing as a fixed part of your work.
• You'll identify and unlock further channels and growth levers.
• You'll measure the success of all performance marketing activities, take over existing reports, and build them out sensibly.
• You'll deliver ad-hoc reports as soon as important insights arise.

Qualifikation

• Multiple years of experience in performance marketing with proven successes, ideally in the SaaS/B2B field or on an agency side.
• Deep hands-on knowledge in the relevant channels: Google Ads, Microsoft Ads, and Paid Social, ideally supplemented by Affiliate.
• Safe handling of tracking and analytics (e.g. GA4, Google Tag Manager, server-side conversion tracking, attribution) and a data-driven work style.
• Experience with A/B testing and conversion optimization of landing pages.
• Independent campaign and budget steering with a view to CAC, ROAS, and growth goals, including proactive optimization proposals.
• Strategic head with operational implementation strength: plans not just, but also sets in motion.
• Fluent German skills (C1/C2) and good English.

Benefits

• Echte Verantwortung: You'll be responsible for our performance marketing independently and shape it, rather than just contributing to it.
• Hoher Impact: Close cooperation with the Marketing Lead and management, short distances, quick decisions.
• Wachstumsumfeld: A SaaS company on a growth trajectory, where your optimizations will be directly visible.
• Hybrides Arbeiten: Flexibility and home office – combined with regular presence in the Düsseldorf office (at least 3 days a week).
• 30 Urlaubstage und faire Vergütung
• Starkes Team: Colleagues who take responsibility and grow together.
• Regelmäßige Team-Events und echtes Miteinander

If you understand performance marketing as a lever for growth and are eager to build and shape our performance marketing function in-house: What are you waiting for? 🚀

Find more English-speaking jobs in Germany on Arbeitnow