Senior Performance Marketing Manager (m/f/d) - Focus Google Ads / SEA

Your Tasks

Your main focus is on the operational and strategic scaling of our advertising channel SEA (Google Ads + Microsoft Ads)

• You will be responsible for our advertising accounts and further develop the campaign structure for local and nationwide demand.
• You will manage bids not for as many inquiries as possible, but for qualified inquiries and orders.
• You will ensure that our data is correct: Conversion Tracking, GA4, Consent Mode v2, Enhanced Conversions, and the feedback of lead status from our CRM to the respective platform.

Additionally, you will take on the setup and expansion of our Paid Social activities (Meta Ads).

• You will test which formats and target groups work on Meta for property valuations and decide based on lead quality whether and how we scale.
• You will brief our marketing team for creatives and landing pages and evaluate tests based on clear criteria.

You will work hands-on in the accounts, coordinate strategically directly with our Head of Marketing, and manage the budget ROI-driven.

• You will independently build appropriate reporting that shows what our advertising spend brings in orders and how efficiently.
• You will work closely with our sales team to ensure it is clear which inquiries actually lead to the orders we desire.

Your Profile

• You have several years of experience with Google Ads and have been responsible for accounts with relevant budgets, in-house or at an agency.
• You know lead generation from practical experience and understand why a cheap lead is not automatically a good lead.
• You are proficient in Search, Performance Max, Demand Gen, and Smart Bidding.
• You set up tracking yourself and find errors yourself: Google Tag or Tag Manager, GA4, Consent Mode v2, Enhanced Conversions.
• You have already connected or closely supported the connection of offline conversions or Enhanced Conversions for Leads from a CRM to Google.
• You have experience with Meta Ads and are eager to build the channel with us.
• You enjoy calculations: You can justify when additional spending is no longer worthwhile.

Plus points, but not a must: Server-Side Tagging, Meta Conversions API, Microsoft Advertising, experience with consulting-intensive services with high order values, initial experience in technical leadership.

You don't meet every point? Apply anyway if the role excites you and the core matches.

Why Us?

At CERTA, a large portion of our orders begins with a search on Google or Bing. Paid search is therefore part of our core business. Thus, your work directly influences our growth and success.

You get creative freedom. You are the first person to be responsible for Performance Marketing as a separate area within our company. You make decisions directly with the Head of Marketing and the management, without lengthy coordination loops.

You get clear responsibility. You manage channels and budget with your own decision-making authority. We will document these in writing for you at the start, so that it is clear from day one what you decide yourself.

You get a perspective. Performance Marketing is intended to become its own area within our company, alongside our Marketing Team for SEO, Visuals, and Landing Pages. If the results are good and growth supports it, you will build a small Performance Team in the medium term. The first step is an additional person for Paid Social or Tracking and your role as Lead Performance Marketing. We will openly discuss the path to get there and the criteria during the application process.