Senior Performance Marketing Manager (m/w/d)

You might know this feeling:

→ You optimize campaigns, but have no real influence on the overall strategy
→ Agencies make decisions that you don't really control
→ You see huge potential – but can't lift it

This is not an environment where you can really scale.

My name is Lars Frindt and we're currently rebuilding the Performance department from scratch at FINE DINE.

We're a D2C brand for gift boxes with restaurant vouchers and are currently generating around 7-figure revenue.

Performance Marketing already accounts for ~30% of our revenue – but:

The know-how is currently almost entirely held by external agencies.

This is changing now.

In the next few years, we want to make Performance Marketing our most important growth driver (>60% revenue share) and massively scale new channels like Influencer & Affiliate marketing.

Our Mission:

We at FINE DINE believe that good food brings people together and creates memories. Our mission is to make it easier for people to access high-end restaurants and bring the diversity of fine dining cuisine to a broader audience. Our Fine-Dine-Boxes create an easy entry point into fine dining and are perfect as gifts.

What started as a local initiative in Ulm has now become a concept that connects gourmands and top gastronomy in several cities in Germany and Switzerland.

Aufgaben

● Performance Marketing: You take ownership of our entire Performance Marketing across Meta, Google, and new channels.

● Agentursteuerung: You steer and challenge existing agencies with the goal of gradually building know-how internally.

● Budgetoptimierung: You optimize budgets in the six-figure range and ensure sustainable profitability, particularly with a MER of over 2.5.

● Creative Strategy: You develop scalable creative strategies and lead systematic tests for new ads, angles, and formats.

● Kanalaufbau: You build new channels like Influencer- and Affiliate marketing in a structured manner and evaluate their scalability potential.

● Unit Economics: You work data-driven along our unit economics and optimize consistently the ratio of CLV to CAC.

● Conversion Rate Optimization: You drive CRO themes in the shop actively forward and work specifically on a conversion rate of over 4.5%.

● Tracking & Attribution: You develop our tracking- and attribution setup further and bring it to a new level.

Qualifikation

● Bisherige Stationen: You have already been responsible for Performance Marketing in a D2C- or E-commerce setup or have significantly built it up

● Level: You have managed significant budgets (ideally >100k € monthly ad spend) and know how to scale profitably.

● Mindset: You think entrepreneurially, question assumptions, and make decisions based on numbers.

● Ausbildung/Studium: Not decisive – what's important is that you deliver

● Kenntnisse: Meta Ads, Google Ads (including Performance Max), Creative Testing, Funnel-Logics

● Sprachen: German & English secure

Benefits

● Gehalt: 60.000 – 80.000 €
● Impact: You build one of the most important growth channels in the company
● Ownership: No micromanagement – you get real decision-making authority
● Team: Direct work with founders/decision-makers
● Wachstum: Extreme learning curve through direct influence on revenue and scalability
● Produkt: An emotional D2C product with genuine customer value

So, apply now

… and set yourself up to bring Performance Marketing at FINE DINE to a completely new level.

We're hiring quickly and look forward to getting to know you.

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