Senior Performance Marketing Manager (m/w/d)

ADLOCA is a performance marketing agency from Munich. We work with ambitious companies that set results, not feelings. Focus: Paid Advertising, CRM, and data-driven growth.

We are small enough for every campaign to count, and experienced enough to know why. In a team of this size, you will be surprised by how much expertise and depth fit on a small scale.

This is not a classical senior position. You step into operations, take responsibility for campaigns and customers – and develop yourself into a professional leadership figure in the performance area. Those who have demonstrated operational excellence and teamwork skills over 18 months take over team leadership. The path is real, not promised.

Tasks

- You own paid campaigns on Meta and Google (Search, Shopping, PMax, YouTube) from conception to optimization – independently, without an intermediary.

- You manage budgets in the five- to six-figure range per month and are responsible for performance against customers and management.

- You develop data-based campaign strategies with a focus on business results, not just platform KPIs.

- You build and maintain tracking setups independently: GA4, GTM, Meta Pixel, and CAPI.

- You actively use KI tools where they make you faster or better.

- You contribute actively to the development of existing accounts and help directly with ADLOCA's revenue growth.

- From month 18 (upon eligibility): You build the performance team professionally and lead it.

Qualification

You bring:

- 4+ years of experience in performance marketing, at least 3 of which were spent independently managing campaigns – preferably in an agency environment.

- Verifiable results: You can specifically name what you've moved – with numbers, context, and your own share.

- Meta Ads and Google Ads self-manageable: Search, Shopping, PMax, YouTube.

- Tracking setup self-executable: GTM, GA4, Meta Pixel, and CAPI.

- Agency experience with multiple parallel accounts.

- KI tools are a fixed part of your workflow – not an experiment, but standard.

- You think in business results, not platform metrics.

Of advantage:

- Experience with Klaviyo, HubSpot, or similar CRM tools.

- Feed management competence (Channable, Google Merchant Center).

- First informal leadership experience.

Benefits

- EUR 70,000-75,000 fixed salary + up to EUR 10,000 variable (tied to revenue targets for existing customers)

- Clear development path to team leadership – tied to performance, not company affiliation

- Direct collaboration with management

- Real design space in a growing agency

- Hybrid model in Munich

- Training budget and access to relevant tools

Send us your CV and 2-3 specific results that you're proud of.

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