Senior Performance Marketing Manager E-Commerce (m/w/d)

You master performance marketing not only technically, but strategically – and want to be responsible for seven-figure budgets that have a real impact?

As an innovative e-commerce company, we develop, produce, and distribute high-quality accessories for bodyweight training (Pullup & Dip) as well as training modules and accessories for climbers (CLEVO Climbing). Our products are already in use in over 70 countries worldwide and support athletes in their training.

We scale Pullup & Dip and Clevo Climbing strongly through performance marketing (especially Google + Meta) – with a monthly media spend of > 100,000 €.

You're the one who gets to play here:
We're looking for an experienced Senior Performance Marketing Manager (m/w/d), who masters our performance marketing, structures and tests it, and steers budgets profitably.

You're number- and tech-savvy, optimize Funnels, Creatives, and Audiences with system – and keep the big picture in mind: Growth, Profitability, and Brand Long-term. At our company, you don't just manage spend; you actively build on the growth machine of two performance-strong brands.

Aufgaben

Strategy & Growth (kanalübergreifend)

• Performance-Strategie entwickeln und umsetzen mit Fokus auf Profitabilität (ROAS/CPA/Marge/LTV)
• Budgets planen, skalieren und dynamisch zwischen Kanälen allokieren
• Kampagnen- und Promo-Planung (Launches, Sales, saisonale Peaks) inkl. Forecasts & Post-Mortems
• Google Ads Strategy & Ownership: You're responsible for the strategic orientation of Google Ads, define goals, structure and priorities – operational implementation is carried out by a freelancer whom you steer and quality-assure.

Mediabuying (Hands-on)

• Setup, Steuerung und Optimierung unseres Meta Ad Accounts
• Struktur & Hygiene im Account sicherstellen (Naming, Zielgruppen-Logik, Creatives, Catalog/Feed, Bidding, Regeln)
• Performance-Audits, Iterationen und Skalierungspläne (Tests → Learnings → Rollout)
• Perspektivisch erweiterst du deine strategische Verantwortung auf weitere Paid-Channels wie TikTok Ads, Reddit Ads und Taboola – inkl. Kanal-Evaluierung, Test-Roadmap, Budget-Allokation und Steuerung externer Umsetzungspartner.

Testing & Creative Performance

• Testing-Frameworks aufsetzen (Hypothesen, Priorisierung, saubere Auswertung)
• Enge Zusammenarbeit mit Creative Team: Briefings, Creative-Insights, Iterationsschleifen
• Creatives/Angles/Offers datenbasiert weiterentwickeln und dokumentieren (Playbooks)

Tracking, Attribution & Reporting

• Tracking/Attribution im Blick behalten (Pixel/CAPI, GA4/Analytics, Events) und Datenqualität absichern
• KPI-Reporting & Dashboards: klare Handlungsempfehlungen ableiten und Stakeholder abholen

Schnittstellen & Partner

• Zusammenarbeit mit internen Teams (E-Commerce, Brand, Content, Ops) und ggf. Agenturen/Freelancern
• Anforderungen klar briefen, Umsetzung prüfen, Ergebnisse challengen

Qualifikation

• You have a completed degree – ideally in BWL, Marketing, Wirtschaftsinformatik, Informatik or a related field
• You bring deep experience in the area of Paid Ads for DTC-brands and know how to scale Funnels profitably
• You're familiar with Paid Ads, Tracking, Attribution, and data-based decision-making
• You're analytical, tech-savvy, and love numbers – Data is your decision-making basis, not a side note
• You have very good German and English skills
• You work structured, fast, and independently – even with high budgets and tight deadlines
• You have a quick understanding, high discipline, and burn to bring campaigns to the next level
• You're able to handle performance pressure – big goals motivate you instead of holding you back
• You want to work in our office in Munich – personal collaboration is important to us
• You feel at home in a performance-oriented environment and want to actively contribute to the success of two growth-strong e-commerce brands

Benefits

• Attractive remuneration & real career opportunities: Outstanding performance is seen by us – and outstandingly rewarded.
• Career development according to your strengths: Whether specialist or future leader – we offer you the support you need to go your way.
• Secure job prospects: We offer you a long-term perspective in a growing, innovative, and crisis-proof company.
• Strong team spirit: We work collegially, familiarly, and with a clear common goal: grow together and get better every day.
• Appreciation & open communication: Your opinion counts – we listen, give honest feedback, and create space for your ideas.
• Further development: Regular training opportunities and space for personal and professional development.
• Mobility allowance: Ride with public transport and get 50€ back per month.
• like Paddle, Ice Stock, Escape Room, Office Party.
• Modern office in Munich: directly at the main train station.
• Office gym: small but nice office gym where you can also work out.

Have we piqued your interest?

Then we look forward to your comprehensive application with CV and a short motivation letter.

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