Senior Performance Marketing Manager (Analytics & Strategy) - all genders

join the team

High Budgets. Higher Impact. Clear Responsibility.

As Senior Performance Marketing Manager at ADBAKER, you manage 6- to 7-figure Paid Social budgets for various Brands and develop strategies that deliver profitable growth.

Meta and TikTok are your playground – data is your decision-making basis. You test, scale, and optimize along the entire funnel and bring both customers and our team to a new performance level.

the task

• As Senior Performance Marketing Manager, you are responsible for Paid Social Accounts for various Brands and manage 6- to 7-figure ad budgets with a clear focus on profitable growth
• You think performance along the entire funnel – from the first Ad Impression to Purchase – and develop data-driven strategies for scaling revenue, ROAS, and more
• You conceptualize, manage, and optimize campaigns on Meta and TikTok and develop setups that ensure both short-term performance and long-term scalability
• You analyze campaign-, funnel-, and shop-data (e.g., Conversion Rates, CAC, MER) and lead to concrete actions for optimizing creatives, targeting, and budget allocation
• You create reports using tools like DatAds, analyze the data, and lead to the right actions
• You work closely with your clients, advise them on performance-, tracking-, and e-commerce topics, and present strategies and data-based recommendations confidently in meetings
• In close collaboration with the Creative Team, you develop hypotheses-driven briefings and ensure that creatives are targeted at performance goals and funnel stages
• Iteration is your daily business: You test systematically new approaches, scale winners, and continuously develop existing strategies – always based on data and clear KPIs

You

• You bring fundamental experience in Performance Marketing (Meta & TikTok) and have already managed 6- to 7-figure Paid Social budgets – with a clear focus on conversion-driven campaigns and profitable growth
• The planning, management, and scaling of campaigns on Facebook, Instagram, and ideally also TikTok are part of your daily business – particularly in the area of conversion- and sales-campaigns
• You work strongly data-driven: Tracking, Attribution, KPI Analysis, and Reporting are for you no obligation, but the foundation of every decision and optimization
• You are familiar with common analytics tools and attribution models
• You understand the impact of creatives in a performance context, develop data-based hypotheses, and know how to effectively target audiences along the customer journey
• You confidently and self-assuredly present yourself to clients, can explain complex relationships clearly, and convince through clear, number-based arguments
• You combine technical understanding with analytical thinking and have a keen sense of which measures deliver genuine business impact in e-commerce

what awaits you

• A challenging, dynamic work environment in one of the leading Paid Social agencies in the DACH region – with a focus on scalable performance for eCommerce Brands
• You will work directly with well-known clients like Ravensburger, Cewe Fotobuch, Verivox, etc. – and be responsible for campaigns that deliver genuine business impact
• Close collaboration with our official partners Meta Platforms & TikTok – including access to insights, beta features, and direct exchange
• A dynamic team with high self-responsibility, clear performance mentality, and strong drive to really get things done (no pure