(Senior-) Performance Marketing Manager (all genders) Paid Social & Paid Search, B2B SaaS for SMEs

Accounting is a black box for most founders: expensive, slow, and at the end of the day, nobody knows exactly what they're paying for.
mika is changing that. We are building AI-powered accounting that companies can handle themselves, without an accountant in between. Document capture, classification, e-invoicing, validation, and reporting are automated instead of being passed around externally on a monthly basis.
We are 30 people, serve around 900 customers, and have just closed our seed round.

Tasks
We manage six-figure media budgets per month. You decide where they go.
Channels and Campaigns

• Paid Search and Paid Social end to end: Google Ads, Meta Ads, and LinkedIn Ads, from structure through creatives to bidding

• Set up campaigns across the entire funnel and differentiate what Top of Funnel should achieve from what Bottom of Funnel should achieve

• Test new channels before they become expensive: Reddit, Geo-campaigns, and emerging GenAI platforms

• Testing roadmap for creatives, hooks, and landing pages, together with Content and Go-to-Market Engineering

Budget and Control

• Responsibility for six-figure monthly budgets, including allocation between channels

• Derive CAC, payback, and target costs per customer cleanly and calculate them against product and pricing logic

• Monthly planning and forecast, you know in advance what you want to spend and on what

Numbers and Collaboration

• Set up tracking and attribution so that the numbers support the decisions we make

• Feed results back to Sales: which campaign brings leads that also close

• Close collaboration with Go-to-Market Engineering and directly with C-level

Qualifications

• Several years of performance marketing experience, in an agency or in-house, both are fine with us

• Proven experience with Google Ads, Meta Ads, and LinkedIn Ads, not just managed, but controlled yourself

• You have already been responsible for six-figure budgets and not only managed them but shifted them when the numbers demanded it

• Entrepreneurial understanding of numbers: you can derive what a customer should cost and explain the assumptions behind it

• You are self-structured. There is no marketing department here that provides you with a roadmap

• Fluent German, because our target group is German small businesses

• Berlin or willingness to relocate

Nice to have

• Experience with Reddit Ads, Geo or GenAI campaigns

• B2B SaaS or Fintech background, preferably with short sales cycles and small ticket sizes

• Experience in building tracking and attribution setups

• You have previously brought performance marketing from external to internal

Benefits

• €65,000 to €80,000 annual salary, depending on experience

• Six-figure monthly budgets and the decision-making authority over them

• Direct line to the founders, short decision-making paths, no reporting layers

• A product with a clear cost advantage over the status quo

• Office in Berlin-Kreuzberg, hybrid with at least 3 days in the office

• Budget for further education and tooling

• Membership with Urban Sports Club

• Deutschlandticket

• Access to Corporate Benefits and company discounts

At mika, we value diversity and are working towards an environment where everyone on the team can perform at their best. Build the future of finance for small businesses with us.

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