Senior Performance Marketing Manager - all genders

join the team

High Budgets. Higher Impact. Clear Responsibility.

As Senior Performance Marketing Manager at ADBAKER, you manage 6- to 7-figure Paid Social budgets for ambitious eCommerce brands and develop strategies that deliver profitable growth.

Meta and TikTok are your playground – data is your decision-making basis. You test, scale, and optimize along the entire funnel and bring both customers and our team to a new performance level.

the task

• As Senior Performance Marketing Manager, you are responsible for Paid Social accounts for different brands and manage 6- to 7-figure ad budgets with a clear focus on profitable growth
• You think performance along the entire funnel – from the first Ad impression to the Purchase – and develop data-driven strategies for scaling revenue, ROAS, and more
• You conceptualize, manage, and optimize campaigns on Meta and TikTok and develop setups that ensure both short-term performance and long-term scalability
• You analyze campaign-, funnel-, and shop-data (e.g. Conversion Rates, CAC, MER) and lead to concrete measures for optimizing creatives, targeting, and budget allocation
• You create reports with the help of tools like DatAds, analyze the data, and lead the right actions based on it
• You work closely with your customers together, advise them on performance-, tracking-, and eCommerce-themes, and present strategies and data-based recommendations confidently in meetings
• In close coordination with the Creative Team, you develop hypothesis-driven briefings and ensure that creatives are targeted specifically to performance goals and funnel stages
• Iteration is your daily business: You test systematically new approaches, scale winners, and develop existing strategies continuously further – always based on data and clear KPIs

you

• You bring fundamental experience in Performance Marketing (Meta & TikTok) with you and have already managed 6- to 7-figure Paid Social budgets – with a clear focus on conversion-driven campaigns and profitable growth
• The planning, management, and scaling of campaigns on Facebook, Instagram, and ideally also TikTok is part of your daily business – especially in the area of conversion- and sales-campaigns
• You think performance from an eCommerce perspective and understand the central levers along the funnel (e.g. Conversion Rate, AOV, Customer Acquisition Cost, MER)
• You work strongly data-driven: Tracking, Attribution, KPI-analysis, and reporting are for you no obligation, but the basis of every decision and optimization
• You are familiar with common analysis tools and attribution models
• You understand the impact of creatives in a performance context, develop data-based hypotheses, and know how to effectively target audience segments along the customer journey
• You appear confidently and self-assuredly in front of customers, can explain complex relationships clearly, and convince through clear, data-based argumentation
• You combine technical understanding with analytical thinking and have a keen sense for which measures deliver real business impact in eCommerce

what's expected of you

• A challenging, dynamic work environment in one of the leading Paid Social agencies in the DACH region – with a focus on scalable performance for eCommerce brands
• You will work directly with well-known customers like Ravensburger, Cewe Fotobuch, Verivox, etc. – and be responsible for campaigns that deliver real business impact
• Closely working together with our official partners Meta Platforms & TikTok – including access to insights, beta-features, and direct exchange
• A dynamic team with high self-responsibility, clear performance mentality, and strong drive to really make things happen (no just