Senior Performance Marketing & Growth Manager (m/f/d)

Are you an experienced performance marketer who not only manages campaigns but also develops measurable and profitable growth from advertising budgets? Do you think entrepreneurially, work data-driven, and know how to turn clicks into qualified leads and leads into profitable customers?

Premium Solarglas develops and produces light-transmitting solar modules and innovative solutions for solar terraces, solar carports, facades, and other architectural applications in Germany. You can expect a premium product that requires explanation, with high order values and great growth potential.

Responsibilities

• Planning, building, managing, and scaling cross-channel performance campaigns
• Operational management and continuous optimization of our Meta Ads on Facebook and Instagram
• Analysis, optimization, and further development of our Google Ads campaigns
• Building and scaling additional channels such as YouTube Ads and Pinterest Ads
• Development of WhatsApp funnels for lead qualification and appointment scheduling
• Development of new campaign, target group, and offer strategies
• Efficient management and profitable scaling of our advertising budgets
• Development and implementation of a structured creative testing roadmap
• Development of hooks, headlines, ads, and compelling advertising messages
• Creation of briefs and scripts for video ads
• Coordination of photographers, videographers, designers, and external specialists
• Use and testing of AI-generated creatives
• Conception and optimization of landing pages and sales funnels
• Conducting structured A/B tests for continuous conversion optimization
• Optimization of forms, call-to-actions, and lead processes
• Improving the quality and closing probability of incoming customer inquiries
• Setting up complete tracking from the first advertising contact to the order
• Linking advertising platforms, website, WhatsApp, CRM, and sales
• Analysis of lead costs, appointment rates, closing rates, and Customer Acquisition Cost
• Creation of regular performance reports and concrete recommendations for action
• Close collaboration with management, sales, marketing, and IT

Qualifications

• Several years of practical experience in performance marketing and digital new customer acquisition
• Demonstrable success in generating and scaling qualified leads and customers
• In-depth operational experience with Meta Ads and Google Ads
• Experience with larger advertising budgets and their profitable scaling
• Knowledge of YouTube Ads, Pinterest Ads, and/or WhatsApp Marketing is an advantage
• Experience with landing pages, funnels, and conversion rate optimization
• Proficient in tracking, UTM parameters, pixels, and Conversion APIs
• Experience with CRM systems and marketing automation
• Strong understanding of numbers and entrepreneurial thinking
• Independent, structured, and consistently results-oriented way of working
• Ability to not only manage campaigns but also to continuously develop them
• Clear communication and willingness to take responsibility for measurable results

Benefits

• Attractive compensation: Fixed salary with success-dependent additional compensation.
• Secure job: Permanent employment (full-time or part-time).
• Flexible work model: Hybrid work with regular in-person collaboration in Rehfelde.
• High level of personal responsibility: Direct access to management, short decision-making processes, and broad scope for action.
• Relevant advertising budgets: The opportunity to consistently test and scale successful campaigns.
• Great growth potential: Premium products with high average order values and diverse target groups.
• Strong structures: Collaboration with existing sales, marketing, IT, and production departments.
• Modern way of working: Digital processes, marketing automation, modern software, and AI-supported tools.
• Scope for creativity: Develop your own campaigns, funnels, tracking structures, and growth systems long-term.
• Innovative products: Own production in Germany and sustainable solar solutions for architecture and the energy transition.
• Development perspective: Long-term career and responsibility opportunities with demonstrable results.
• Direct impact: Your work will be measured not only by reach and clicks, but by qualified customers, orders, and profitable growth.
• Promote health: Subsidies for gym memberships.

Send us your CV, as well as two to four impactful performance marketing cases with concrete results and relevant KPIs.

Please also let us know your desired scope of work, your preferred work location, your earliest possible start date, and your salary expectations.

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