(Senior) Performance Consultant (m/f/d) - Paid Social

Do you scrutinize ads in the feed more closely than most people, and feel the same way about search ads or display campaigns? Do you know when a euro is better invested with Meta than with Google or in programmatic booking? Then we should get to know each other. We are looking for an expert for digital campaigns who has a passion for Paid Social and can confidently incorporate Programmatic, SEA, and advertising in AI environments. Someone who will engage our clients and our team with knowledge, self-confidence, and enthusiasm.

• You will develop full-funnel strategies for digital campaigns. The focus will be on Meta (Facebook, Instagram), TikTok, LinkedIn, and YouTube. This will also include programmatic, SEA, and new advertising environments in AI assistants and AI-powered search (Generative Engine Advertising).
• You will plan the media mix and distribute budgets across channels in such a way that they contribute to our clients' business goals.
• You will conceptualize, manage, and optimize campaigns with high six-figure budgets. This includes complex audience setups, A/B testing of creatives, bidding strategies, and the management of keywords and placements.
• You will strategically bring creator and influencer content into paid distribution, for example, via Meta Partnership Ads and TikTok Spark Ads. You will coordinate with creators and content teams to determine which content is suitable as an ad and how it can be tested.
• For app clients, you will plan and manage app campaigns via Meta, TikTok, and Google App Campaigns, from installation to in-app conversion.
• You will ensure clean Conversions API, server-side tracking, and measurement that the client can trust.
• You will analyze using native platform tools, GA4, and Looker Studio. You will be able to demonstrate which channel contributes what and derive clear recommendations from this, which you will confidently present to the client.
• You will be the central point of contact for all paid media topics for your clients, explaining complex relationships in an understandable way and building long-term, trusting partnerships.
• You will proactively test new ad formats, beta phases, algorithm changes, and new platforms, especially for advertising in AI environments. You will share what you learn with the team.
• You will take on technical leadership and drive quality standards in your projects independently.

• Several years of professional experience in digital performance marketing with a clear focus on Social Media Advertising, ideally in an agency or a performance-oriented company.
• Excellent, practically proven knowledge of the Business Managers of Meta, TikTok, and LinkedIn, including creator formats like Partnership Ads and Spark Ads.
• In-depth experience in at least one other channel: SEA (Google Ads, Microsoft Ads) or Programmatic (e.g., DV360, The Trade Desk). If you know both, even better.
• Experience with app campaigns and app tracking via Mobile Measurement Partners like AppsFlyer or Adjust is a plus.
• Curiosity about advertising in AI environments like ChatGPT or Google's AI search. Initial experience is a plus, but not expected.
• Proficient in tracking and measurement. Experience with the Conversions API (CAPI), server-side tracking, and GA4 is a big plus.
• You translate business goals into channel-specific campaigns and can justify why which budget flows where.
• Social Media Advertising is more than a job for you. Your enthusiasm and your drive to achieve the best results are evident.
• You are strong in communication, confident in presentations, and can confidently represent your strategies, creative briefs, and results, even in critical discussions.
• You continuously educate yourself and follow the most important industry experts, simply because you are interested.
• Fluent German and very good English, both written and spoken.

• High-profile clients and globally active brands from the fields of business, public sector, FMCG, and sports.
• A warm team with extensive expertise that will welcome you immediately and integrate you as an integral part.
• Challenging tasks that enable rapid development: Our industry is evolving rapidly, and we need to keep pace. This also means that your role will evolve, and you will contribute to it.
• Active participation in shaping a rapidly growing company: short decision-making processes and open doors for your creative ideas and development potential.
• Flat hierarchies in an open corporate culture and rapid assumption of responsibility – everyone says this, we will show you with examples why it is truly the case with us.
• International exchange with our offices in Switzerland and China.
• The LOBECO Academy with diverse offerings such as individual coaching and day seminars on key topics in soft and hard skills.
• Benefits such as a goods and services voucher card, Wellpass, Deutschland-Ticket, company and team events, and much more.

Find more English Speaking Jobs in Germany on Arbeitnow