(Senior) Paid Social Media Manager (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life. Founded in 2020, is mammaly already the leading Pet Supplement Startup in Germany. We rely on this: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore since 2023 a certified B Corp company!

Our Vision for 2028:

• Making over 1,000,000 dogs daily healthier and happier
• BUILDING the best dog supplement portfolio for over 30 problem areas of dogs.
• Clear market leadership in Europe

To achieve this vision, we are currently building our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Social is one of our most important growth drivers.

Our Ambition in the Acquisition Team:

• BUILDING the best media-buying team in all of Germany.
• Lifting UGC, Direct Response & VSL-Funnels to a new level.
• Scaled new customer acquisition with clear CAC-logic and profitability focus.

We are currently investing heavily: in Creatives and Funnels, Infrastructure, Testing, and Talents. If you don't just manage campaigns, but as part of an ambitious Acquisition Team want to dominate a market, read on.

40 h/w, Hybrid or Remote

Tasks

• Scaled Meta-campaigns independently with a clear focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first Ad-click to checkout, and identification of concrete optimization levers (Hook, Angle, Offer, LP, UX, Trust-Elements, Checkout)
• Development and optimization of scalable Direct-Response-Funnels with a strong focus on Long-Form formats like VSLs
• Strategic development of our Creative Strategy beyond Static & UGC, with a clear eye on the future of D2C Performance
• Closely working together with Direct Response Copy, Creative Strategy, and CRO to quickly test and iteratively improve performance hypotheses
• BUILDING and developing a structured Creative-Testing-Framework (Hooks, Angles, Mechanisms, Objection Handling)
• Data-driven steering based on CAC, LTV, and Funnel metrics
• Continuously conducting market, competition, and US research to recognize performance impulses early

Requirements

• At least 2 years of hands-on experience in Paid Social Advertising (Meta)
• At least 2 years of experience in E-Commerce (ideally in the Supplements-, Beauty- or Cosmetics sector)
• Fundamental understanding of Direct Response Marketing and Performance Funnels
• You analyze numbers not just, you derive concrete hypotheses and tests from them
• You know that Static Ads and classic UGC are important, but also recognize that Long-Form formats like VSLs shape the future in the D2C sector
• Experience in conceiving or strategically developing Performance Creatives
• Structured, independent, and solution-oriented working style
• Fluent German & English

Nice-to-Haves

• Experience with Long-Form/VSL-Funnels
• Subscription models or high AOV products
• Experience with Figma, Canva, or other Creative Tools
• TikTok Paid experience

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team fits and we all achieve our goals together.
• You'll get everything you need for work from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin.
• You'll find your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereal are all available - of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long, happy life. That's why we give everything every day.
• As a bonus, you'll also get: We offer 75% MA discount on orders up to €100 per month, BaV, BkV, and much more are part of our standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive team. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability, or sexual orientation - you're welcome here.
• You can bring your whole self to work here - regardless of where you come from, what style you have, who you love, or what you believe in.