(Senior) Paid Social Media Manager (all genders)

About mammaly

We are mammaly! - and our mission is healthy and happy dogs! That's why we develop premium supplements for dogs that enable a long and good life.
Founded in 2020, mammaly is already the leading pet supplement startup in Germany. We don't rest on that, because animal welfare is close to our hearts: We promote the health and quality of life of our dogs with innovative solutions. In addition, we feel obliged to adhere to high social and ecological standards and have therefore been a certified B Corp company since 2023!

Our vision for 2028:

• Make over 1,000,000 dogs healthier and happier every day
• Build the best dog supplement portfolio for over 30 problem areas of dogs.
• Clear market leadership in Europe

In order to achieve this vision, we are currently expanding our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Social is one of our most important growth drivers.

Our ambition in the Acquisition Team:

• Build the best media buying team in all of Germany.
• Take UGC, Direct Response & VSL funnels to a new level.
• Scalable new customer acquisition with clear CAC logic and a focus on profitability.

That's why we are currently investing massively: in creatives and funnels, infrastructure, testing and talent. If you don't just want to manage campaigns, but actively dominate a market as part of an ambitious acquisition team, read on.

Tasks

• Independent scaling of our Meta campaigns with a clear focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first ad click to checkout, and identification of specific optimization levers (Hook, Angle, Offer, LP, UX, Trust elements, Checkout)
• Development and optimization of scalable direct response funnels with a strong focus on long-form formats such as VSLs
• Strategic further development of our creative strategy beyond Static & UGC, with a clear view of the future of D2C performance
• Close collaboration with Direct Response Copy, Creative Strategy and CRO to quickly test performance hypotheses and iteratively improve them
• Building and further developing a structured creative testing framework (Hooks, Angles, Mechanisms, Objection Handling)
• Data-driven control based on CAC, LTV, and funnel metrics
• Continuous market, competition and US research to identify performance impulses early on

Requirements

• At least 2 years of hands-on experience in Paid Social Advertising (Meta)
• At least 2 years of experience in E-Commerce (ideally in the supplements, beauty or cosmetics sector)
• Sound understanding of direct response marketing and performance funnels
• You don't just analyze numbers, you derive concrete hypotheses and tests from them
• You know that Static Ads and classic UGC are important, but also recognize that long-form formats like VSLs are shaping the future in the D2C sector
• Experience in the conception or strategic co-development of performance creatives
• Structured, independent and solution-oriented way of working
• Fluent in German & English

Nice-to-Haves

• Experience with Long-Form/VSL funnels
• Subscription models or high AOV products
• Experience with Figma, Canva or other creative tools
• TikTok Paid Experience

Benefits

• We offer you the opportunity to design your working day 100% flexibly. The only important thing is that the workflow in the team is right and you achieve your goals together.
• You get everything you need from us to work from home. Choose whether you prefer to work with a high-end Mac or Windows setup.
• Work where you feel most comfortable – in the home office or in our office in Berlin. However, your place of residence should be in Berlin or the surrounding area.
• Here you meet your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks or fresh fruit and breakfast cereals are also available - of course free of charge for you.
• Create meaning – on the fast track: We believe that healthy nutrition is the key to a long, happy animal life. We give our all every day for this.
• As a bonus for you: We offer a 75% MA discount on orders up to a value of 100 euros per month, BaV, BkV, and much more are standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive workforce. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability or sexual orientation - you are welcome with us.
• With us, you can bring your whole self to your work - no matter where you come from, what style you have, who you love or what you believe in.

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