(Senior) Paid Social Marketing Manager (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life. Founded in 2020, is mammaly already the leading Pet Supplement Startup in Germany. We rely on this, because animal welfare lies at our heart: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore since 2023 a certified B Corp company!

Paid Social is one of our strongest growth drivers and plays a central role in new customer acquisition for mammaly. Therefore, we are looking for a Paid Social Marketing Manager (m/w/d), who with creative power, analytical precision and deep performance marketing knowledge takes our campaigns to the next level, with clear goal: sustainably optimize and scale down Customer Acquisition Cost CAC. You are a high-performing Paid Social pro who measures growth not only but actively shapes it. You are data-driven, love creative tests, are curious about new formats and love optimizing the funnel further. If you want to take responsibility, make independent decisions and achieve great things with a strong team, then you're right here.

Tasks

• Development, Testing and Optimization of performance-strong Creatives (including Video & UGC), including Ideation, Briefing, Storyboarding and Analysis of Creative Performance.
• Self-sufficient scaling and steering of our Paid Social campaigns on Meta with focus on new customer acquisition for mammaly.
• Ongoing optimization of the entire funnel, from Ad-Click to Landing Page to Checkout, based on data-driven learnings.
• Tight cooperation with the Creative & Content Team, Direct Response Copy and CRO, to quickly realize and iteratively develop new creative concepts and funnel tests.
• Competitive market and creative analysis, benchmarking and trend research, to always stay