Senior Paid Social Manager (m/f/d)

Tasks

• Campaign Management: You plan, build, and manage Paid Social campaigns across all levers – creative, bidding, budget, and automation – with six-figure budgets.
• Full-Funnel Strategy: You build the architecture, not just the campaigns. You think about the funnel from top to bottom and allocate budgets where they have the greatest impact.
• Attribution & Incrementality: You work with our tools as a cross-channel attribution layer, understand the difference between ROAS and POAS – and make budget decisions accordingly.
• Data & Analytics: You analyze performance data and derive concrete recommendations for action.
• Testing & Scaling: You are responsible for A/B tests and scaling strategies to measurably improve creatives.
• Creative Sparring: You provide data-based feedback to our Creative Strategist – what performs, what doesn't, and why. You brief design and content teams, as well as external agencies.
• Tracking & Data Quality: You share responsibility for our tracking setup (Pixel, CAPI, GA4), product feeds, and data quality assurance.

Qualifications

Must-have:

• At least 5-6 years of experience in Paid Social, primarily with Meta Ads
• You love numbers and have an analytical, structured way of thinking
• You enjoy data-driven work and continuous optimization
• You are strong in communication and a true team player
• You speak fluent German and good English

Nice-to-have:

• Understanding of direct response marketing
• Experience with tracking and attribution tools (e.g., GA4, Admetrics)
• Desire to further develop your Paid Social skills with us

Benefits

• A long-term perspective in a fast-growing Health / Food Scale-up
• collegial cooperation in a good working atmosphere
• flat hierarchies
• fair remuneration
• company pension plan
• varied and interesting work
• Scale-up Flair: You work closely with a dynamic and highly motivated team
• opportunities for participation in cross-functional company development
• employee events (where possible)
• networking at various events and appointments, including Judith Williams
• Start date: immediately

Have we sparked your interest?

Then we look forward to hearing from you! We are happy to answer any questions you may have.

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