Senior Paid Social Manager – Meta & TikTok, Prospective Paid Social Lead (m/f/d) · Remote

This is your job with us

Wednesday morning. You open Business Manager and see two new hooks running, well above benchmark.

You immediately increase the budgets. Afterwards, you brief Anna, our Creative Strategist, on the iteration of the best performers.

Anna, with Alex, Mona, and Tobi from the Creative Team, builds a new set. UGC, Founder Ads, and several statics. A few days later, they go live.

On Thursday, you present the performance development and next steps to the client. Including your proposals for the next product launch. Discounts alone are not enough for you. Every order must contribute to a positive contribution margin.

Afterwards, you brief your team. Every step of the campaign is clearly assigned. On launch day, you crack €50,000 in ad spend for the client in one day, profitably.

This is exactly your job.

What we work for

We want to be the strongest holistic growth partner for e-commerce brands in the DACH region.

Because what we see again and again: Agencies and service providers manage brands in a niche and siloed way, channel by channel, without looking at the whole picture. This leaves enormous potential untapped.

Therefore, we see ourselves not as a service provider, but as part of our clients' companies. That's why 30 specialists in six specialist areas at EVOLVE work together, completely remotely and have done so from day one.

We think Paid Social differently

That creative determines performance is no longer a secret. That's standard. We go one level higher and also develop conversion-strong offers and funnels. Because strong ROAS rarely comes only from good ads. It comes from the offer behind them:

• For us, offer logic and pricing structure are part of the channel. We calculate the contribution margin for every offer before it goes live.

• We build landing pages and funnels. A creative only sells as well as the page behind it.

• In-house Creative Strategist, Copywriter, Graphic Designer, and Videographer. No waiting for external suppliers, plus an AI stack for more output.

This is exactly why we are looking for someone.

What awaits you here

You won't just take over a few ad accounts. You will take responsibility for your clients' growth via social ads and independently develop the right strategy.

Because we don't work with clients to manage campaigns. We work with them to make them grow.

What that means in everyday life:

• You plan and manage paid social campaigns on Meta and TikTok, from strategy to daily optimization

• You scale accounts to high five- to six-figure monthly budgets. The target metric is profitability, not ad spend.

• You develop creative concepts with Anna and the Creative Team. UGC, Founder Ads, and Statics are derived from test data, not gut feeling.

• You provide ideas for ads and funnels based on direct-response principles. Our team implements and elaborates on them in detail.

• You ensure that hooks, formats, and narratives are continuously tested. A winning creative doesn't last long at high ad spend levels.

• You conduct weekly client reporting and advise at decision-maker level, not just on the channel

• You will further expand the Social Ads department, through SOPs, quality management, and the technical leadership of new team members

The last point is important to us. This role exists only once at EVOLVE. That's why we are looking for someone who wants to take responsibility for the entire Paid Social Team and develop into a Paid Social Lead in the long term.

What you should bring

• At least three years of experience in performance marketing with a focus on Paid Social, as the main channel and not as a side activity

• Proven scaling of e-commerce accounts to high five- to six-figure monthly budgets

• In-depth knowledge of Meta Business Manager, ideally also TikTok Ads Manager. In addition, routine with tracking tools such as Triple Whale, Admetrics, or Tracify

• Confident handling of margins, contribution margins, CAC, and POAS. Profitable scaling is not possible without these figures

• Strategic understanding of e-commerce. You think beyond the advertising channel and manage projects along the entire client business

• Understanding of direct-response mechanisms, UGC formats, and Founder Ads. You recognize why a creative sells, not just that it sells

• Native-level German for client communication and copy evaluation. Fluent English for working in the ad managers

• Very good self-organization, also because we work 100% remotely

• Ideally, initial experience in technical leadership or mentoring juniors

Frankly speaking: This job is not for everyone

You should not apply if you have no e-commerce experience. We are looking for someone who manages accounts at an excellent level. We are happy to challenge you technically. However, you should already have the e-commerce know-how.

The framework

• 100% Remote since day 1, no hybrid compromise

• 30 days of vacation

• Company pension scheme, Jobrad (company bike leasing), and company fitness through Wellpass

• Laptop of your choice and high-quality home office equipment

• Training budget as well as support from internal and external sources and mentors by your side

• Full access to our internal AI stack

• Team events and workations twice a year

This is how the process works

Your application. Your CV is sufficient. If we have any questions, we will send you a short questionnaire.

First interview. A brief video call with Vanessa from our HR: mutual getting to know each other, framework, and expectations.

Technical interview. This is where we go into depth, with the management or the lead of your department.

Final meeting. With the management and your future point of contact, personally and technically. Here we will define your role precisely based on your strengths and interests.

Decision and start. We decide quickly and plan your onboarding together.

Your development with us

Short-term, the first two months. Onboarding into the EVOLVE methodology and our processes. You will take over initial accounts together with the team.

Medium-term. Full responsibility for several high-budget accounts. You will technically lead the Paid Social Team and onboard another team member.

Long-term. As Paid Social Lead, you will manage the entire Social Ads department, technically and disciplinarily, with up to ten people.

Your contact person

Vanessa, our HR Manager, is your first contact and looks forward to receiving your application.