Senior Paid Social Manager – Meta & TikTok, Perspektive Paid Social Lead (m/f/d) · Remote

This is your job with us

Do you want to grow E-commerce brands profitably through Meta and TikTok? Paid Social is the decisive growth channel for many of our clients. Your task is to be responsible for it and scale it to high five- to six-figure monthly budgets. Our internal team of Creative Strategists, Copywriting, Graphics, Video, and Landing Page Specialists will support you.

What your workday could look like:

Wednesday morning. Two new hooks in the Business Manager are performing significantly above benchmark. You increase the budgets and brief the creative team on iterations of the best performers. This results in a new set of UGC, Founder Ads, and Statics, which go live a few days later.

On Thursday, you will present the performance development, the next steps, and your suggestions for the next funnel to the client. Afterwards, you will brief your team; every step is clearly distributed.

Three days after the launch, there is a 30% performance uplift, the account scales to €3,000 Ad Spend per day, profitably with a stable CAC. This is exactly the job.

What we work for

We are one of the leading holistic growth partners for E-commerce brands in the DACH region.

Because what we repeatedly see is: Agencies and service providers manage brands in a niche and siloed manner, channel by channel, without a holistic view. This leaves enormous potential untapped.

Therefore, we see ourselves not as service providers, but as part of our clients' companies. At EVOLVE, 30 specialists from six disciplines work together, fully remote from day one. Weekly recaps, coffee chats, and team events ensure that remote work doesn't mean working in isolation for us.

How Paid Social works at EVOLVE

It's no longer a secret that creatives determine performance. We go one level higher and develop conversion-strong offers and funnels for our clients. Because scaling rarely arises solely from good ads, but also from the offer behind them.

• Offer logic and pricing structure are part of the channel for us. We calculate the contribution margin for every offer before it goes live.

• We build landing pages and funnels. An ad only sells as well as the page behind it.

• In-house Creative Strategists, Copywriters, Graphic Designers, and Videographers. No waiting for external suppliers.

• AI as a tool in everyday life. AI doesn't replace anyone here. You work with it as if you had a junior by your side, from creative research to evaluation.

What awaits you here

• Campaign Management: You plan and manage paid social campaigns on Meta and TikTok, from strategy to daily optimization.

• Scaling: You scale accounts to high five- to six-figure monthly budgets. The target metric is profitability, not Ad Spend.

• Creative: You develop creative concepts with the Creative Team. You decide which hooks, formats, and offers are launched.

• Testing: You ensure that hooks, formats, and narratives are constantly tested. Because a winning creative doesn't last long at a high Ad Spend level.

• Data Analysis: You evaluate all measures based on performance data.

• Clients: You conduct weekly client reporting and advise clients holistically, not just at the channel level.

• Building the Department: You further develop Social Ads through SOPs, quality management, and the professional leadership of new team members.

Your role and your resources: You provide ideas for ads and funnels based on direct response principles and decide what gets tested. The team of Creative Strategists, Copywriters, Graphics, and Video handles the detailed work. In the long term, you will take responsibility for the entire Paid Social team and develop into a Paid Social Lead.

What you should bring

• At least three years of experience in performance marketing with a focus on Paid Social, as a primary channel and not as a side task.

• Proven scaling of e-commerce accounts to high five- to six-figure monthly budgets.

• Deep knowledge of the Meta Business Manager, ideally also of the TikTok Ads Manager. In addition, routine with tracking tools like Triple Whale, admetrics, or Tracify.

• Strategic understanding of e-commerce and confident handling of margins, contribution margins, CAC, and POAS. You think beyond the advertising channel and steer along the entire customer business.

• Understanding of direct response mechanisms, UGC formats, and Founder Ads. You recognize the underlying system of why a creative sells.

• Native-level German for client communication and copy evaluation, fluent English for working in ad managers. Ideally, you have initial experience in team leadership or mentoring.

The Framework

• 100% Remote, no hybrid compromise.

• 30 days of vacation.

• Twice-yearly team events and workations, in person and at changing locations.

• Weekly team recaps and coffee chats, so remote doesn't mean working alone all day.

• Company pension, Jobrad (company bike leasing), and corporate fitness through Wellpass.

• Tax-free benefit of €50 monthly as a voucher of your choice.

• Laptop of your choice and high-quality home office equipment.

• Training budget as well as internal and external resources and mentors by your side.

• Full access to our internal AI stack.

This is how the process works

Your application. Your CV is sufficient. If we have questions, we will send you a short questionnaire.

First interview. A brief video call with Vanessa from our HR. It's about getting to know each other, the framework, and expectations.

Expert interview. Here we go into depth, with the management or the lead of your department.

Final meeting. With the management and your future point of contact, both personally and professionally.

Decision and start. We decide quickly and plan your onboarding together.

How long it takes: We value a fast application process. There are only a few days between individual steps. If you are in other processes concurrently, let us know. We will then accommodate you.

Your development opportunities

The first two months. Introduction to the EVOLVE methodology and our processes. You will take on initial accounts together with the team.

Mid-term. Full responsibility for several high-budget accounts. You will manage the Paid Social team professionally and onboard another team member.

Long-term. As Paid Social Lead, you will manage the entire Social Ads department, professionally and disciplinarily, with up to ten people.

Your contact person

Vanessa, our HR Manager, is your first point of contact and looks forward to receiving your application.