(Senior) Paid Meta Marketing Manager (all genders)

About mammaly

We are mammaly! - and our Mission are healthy and happy dogs! Therefore, we develop Premium Supplements for dogs that enable a long and good life. Founded in 2020, is mammaly already the leading Pet Supplement Startup in Germany. We do not rest on our laurels, as animal welfare lies at our heart: We promote with innovative solutions the health and quality of life of our dogs. Additionally, we feel committed to high social and ecological standards and are therefore since 2023 a certified B Corp company!

Our Vision for 2028:

• Making over 1,000,000 dogs daily healthier and happier
• BUILDING the best dog supplement portfolio for over 30 problem areas of dogs.
• Clear market leadership in Europe

To achieve this vision, we are currently building our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Social is one of our most important growth drivers.

Our Ambition in the Acquisition Team:

• BUILDING the best Media-Buying-Team in all of Germany.
• Lifting UGC, Direct Response & VSL-Funnels to a new level.
• Scalable new customer acquisition with clear CAC logic and profitability focus.

We are currently investing heavily: in Creatives and Funnels, Infrastructure, Testing, and Talent. If you don't just manage campaigns, but as part of an ambitious Acquisition Team want to dominate a market, read on.

Tasks

• Scaled Meta Campaigns with clear focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first Ad click to checkout, and identification of concrete optimization levers (Hook, Angle, Offer, LP, UX, Trust-Elements, Checkout)
• Development and optimization of scalable Direct Response Funnels with strong focus on Long-Form formats like VSLs
• Strategic development of our Creative Strategy beyond Static & UGC, with clear vision for the future of D2C Performance
• Closely working together with Direct Response Copy, Creative Strategy, and CRO to quickly test and iteratively improve performance hypotheses
• BUILDING and developing a structured Creative Testing Framework (Hooks, Angles, Mechanisms, Objection Handling)
• Data-driven steering based on CAC, LTV, and Funnel metrics
• Ongoing market-, competitor- and US-research to recognize performance impulses early

Requirements

• At least 2 years hands-on experience in Paid Social Advertising (Meta)
• At least 2 years experience in E-commerce (ideally in the Supplements-, Beauty- or Cosmetics-field)
• Fundamental understanding of Direct Response Marketing and Performance Funnels
• You analyze numbers not just, you derive concrete hypotheses and tests from them
• You know that Static Ads and classic UGC are important, but also recognize that Long-Form formats like VSLs shape the future in D2C
• Experience in conceiving or strategically developing Performance Creatives
• Structured, independent, and solution-oriented work style
• Fluent German & English

Nice-to-Haves

• Experience with Long-Form/VSL-Funnels
• Subscription-models or high AOV-products
• Experience with Figma, Canva or other Creative Tools
• TikTok Paid experience

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team fits and we all achieve our goals together.
• You'll get everything from us that you need for working from home. Choose whether you prefer a high-end Mac or Windows setup.
• Work where you feel most comfortable – at home or in our office in Berlin. Your residence should, however, be in Berlin or the surrounding area.
• You'll find your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereals are available - of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long, happy life for animals. That's why we give every day.
• As a bonus, you'll also get: We offer 75% MA discount on orders up to €100 per month, BaV, BkV, and much more are part of our standard.

Diversity & Inclusion Statement

• mammaly has a diverse and inclusive team. Equal opportunities are lived in our corporate culture. Regardless of ethnic origin, cultural background, gender, nationality, religion, disability or sexual orientation - you're welcome here.
• You can bring your whole self to work at us - regardless of where you come from, what style you have, who you love, or what you believe in.