Senior Paid Media Specialist - Amsterdam

Are you an experienced Paid Media Specialist who wants to look beyond just managing and optimizing campaigns? Do you want to think strategically with clients, work with challenging media budgets, and influence the further development of a specialized team?

For an ambitious digital marketing agency in Amsterdam, we are looking for a Senior Paid Media Specialist. In this role, you will be responsible for your own client portfolio and work on diverse issues in the areas of Search, Shopping, and Social Advertising. You will have ample opportunity to make strategic choices, test new ideas, and truly help clients move forward.

About the client

Our client is an ambitious digital marketing agency in Amsterdam that helps organizations grow with smart online marketing strategies. The agency works for both established brands and fast-growing companies, combining strategic advice with specialist knowledge.

The work environment is informal, entrepreneurial, and focused on collaboration and development. You will have a lot of freedom and responsibility while being part of an experienced team where knowledge sharing, innovation, and personal growth are central.

What will you do?

As a Senior Paid Media Specialist, you will be responsible for the strategy, execution, and optimization of campaigns for your own client portfolio. You will look beyond individual channels and advise clients on their entire digital marketing strategy.

• You will manage a portfolio of approximately 5 to 6 clients with monthly media budgets between €10,000 and €500,000.

• You will develop long-term Paid Media strategies and translate them into concrete campaigns and optimizations.

• You will think full-funnel and cross-channel, strategically combining Search, Shopping, and Social Advertising.

• You will analyze campaign results, identify growth opportunities, and translate data into substantiated strategic choices.

• You will experiment with new techniques, automations, and innovative advertising solutions.

• You will be the primary point of contact for clients and proactively advise them on opportunities and optimizations.

• You will collaborate with specialists in SEO, conversion optimization, creative, and development.

• You will contribute to the further development of services, tools, and working methods within the Paid Media team.

• You will share your knowledge with colleagues and contribute to the substantive development of the team.

What do you bring?

You are an experienced Paid Media Specialist who can think strategically, but also knows exactly what is needed to execute campaigns successfully. You are analytically strong, curious about new developments, and like to take initiative.

• Approximately 5 years of relevant experience in Paid Media, preferably from an agency side or in an international environment with larger media budgets.

• Extensive knowledge of Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

• Experience with feed management and tools such as Channable.

• A solid foundation in tracking, measurement, and data analysis, including Google Analytics 4 (GA4).

• Experience in developing strategic media plans and translating data into concrete improvements.

• Strong communication skills and the ability to convince clients of your strategic advice.

• HBO or WO work and thinking level.

• A proactive, entrepreneurial mindset and the motivation to further develop yourself and your colleagues.

Experience in guiding colleagues or developing new services is a nice plus.

If you recognize yourself in most of this profile, but do not meet all the points, we would still love to hear from you.

What can you expect?

You will join a professional and informal work environment where there is room for initiative, personal development, and collaboration. You will work with experienced specialists on challenging client cases and have the opportunity to make an impact on both client results and the team's development.

In addition, you can count on:

• A gross monthly salary between €3,900 and €5,500 based on 40 hours.

• A full-time position with a lot of autonomy and strategic responsibility.

• An employment contract for 12 months, with the prospect of a permanent contract.

• A personal training budget and additional development opportunities at the team level.

• Access to professional marketing tools, knowledge platforms, and specialized training.

• A personal development path where you co-shape your own growth.

• The opportunity to work from abroad during an annual workation.

• A good pension scheme and travel allowance.

• A laptop and the necessary facilities to perform your work well.

• A catered lunch at the office and opportunities to exercise with colleagues.

• Fun team outings, Friday afternoon drinks, and an informal work atmosphere.

• Attention to vitality, well-being, and a healthy work-life balance.

Ready for your next step?

Do you want to use your Paid Media expertise at a strategic level, work with challenging clients, and at the same time contribute to the development of an ambitious marketing team? Then we would love to meet you! We are happy to tell you more about the organization, the clients, and the possibilities within this role.

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