Senior Online Marketing Manager (m/w/d)

About us:

The Team:

As Senior Online Marketing Manager, you are the central interface between Product Development & Category Management, Performance Marketing, and other marketing and sales channels with a focus on online. You translate product and brand strategies into targeted marketing measures and ensure that our products are optimally placed in the market. Ultimately, you combine analytical thinking with creative implementation, develop and test concepts data-based, and bring the full-funnel mindset to strategically align all marketing measures – from Awareness to Conversion or Retention.

These tasks await you:

• Planning and implementation of Product-Launch campaigns, promotions, and seasonal actions.
• Steering and optimization of online marketing campaigns in close coordination with the teams of the marketing channels (Paid Social, SEA, Display, Affiliate, E-Mail, etc.)
• Development and data-based evaluation of creative concepts to achieve both brand-building and performance-oriented goals.
• Development and implementation of 360° full-funnel marketing strategies that accompany users along the entire customer journey – from Awareness to Retention.
• Closely working with Category Management and Product Development to translate product USPs and market data into campaign strategies.
• Defining and monitoring KPIs for all funnel stages and continuous optimization of budget allocation.
• A/B testing and data-driven success control to validate creative ideas in a measurable way.

We're looking for you!

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Communication Sciences or equivalent education.
• 2-5 years of professional experience in online marketing, ideally in an e-commerce company, an online marketing agency, and/or the FMCG/Food/Health sector.
• Fundamental knowledge of full-funnel marketing, performance channels, and data-driven campaign management.
• Outstanding analytical skills to evaluate creative concepts data-based and optimize marketing measures measurable.
• Organizational talent, team player mentality, and the ability to manage multiple projects simultaneously.

We offer you!

• Responsibility for very varied tasks in a great team with plenty of room for your own ideas
• Flat hierarchies, an open corporate culture, and a pleasant friendly working atmosphere (no dress code, all