Senior Online Marketing Manager – Media and Performance Focus (m/f/d)

Do you want to work in an innovative environment where creative ideas are jointly implemented and further developed? Are you looking for a team that thrives on a passion for design and communication and realizes exciting projects for renowned clients?

At our locations in Dresden and Chemnitz, experts from the fields of strategy, consulting, design, and technology work on tailor-made solutions for diverse clients from a wide range of industries. Whether creative campaigns, modern web applications, appealing UX/UI design, or targeted social media strategies – projects that inspire and excite are created here.

Are you ready to contribute your potential in a dynamic team?

We look forward to your ideas!

• Hybrid Work Model: With the option to work remotely three days a week
• Working Time Models: Flexible working hours that can be well reconciled with your family life
• Secure Foundation: ISO 27001 certification as a quality standard
• Innovative Projects: For renowned clients, with exciting challenges in one of the top 50 “Internet Agencies” according to the BVDW industry barometer
• Individual Further Training: Training, workshops, certificates – your development counts
• Workation: Opportunity to work temporarily from other locations within the EU
• Diverse Projects: Work on exciting and varied projects for renowned clients in interdisciplinary teams across all trades
• Events & Culture: Summer party, Christmas party, open feedback culture
• Mobility & Recommendations: Pool vehicle for external appointments & rewards for recommendations

• Campaign Responsibility: You plan, build, and optimize your clients’ digital campaigns – Google Ads (Search, Shopping/Performance Max, Demand Gen, YouTube), Meta Ads, and depending on the budget, LinkedIn, Microsoft Ads, or TikTok.
• Demonstrate Impact: You are responsible for tracking and conversion measurement, build reports that answer a question, and translate numbers into recommendations for the next wave – not into mountains of slides.
• Budget Management: You allocate media budgets across channels, keep an eye on pacing and forecast, and can justify every reallocation.
• Client Consulting: You are a sparring partner at eye level – in annual planning, budget discussions, and when a campaign doesn't go as expected.
• Cross-Media Planning: Where a campaign goes beyond digital, you develop the media plan – out-of-home, print, audio, or video – and justify which medium serves the goal and which does not.
• Procurement and Negotiation: You solicit quotes, evaluate offers, and negotiate conditions with marketers and media houses.
• Knowledge Transfer: You set the professional pace within the team and make your topics accessible for consulting and creative departments.

• Several years of experience in the operational management of digital campaigns – you independently handle Google Ads and Meta Ads, from account setup and bidding strategies to troubleshooting.
• GA4 and Google Tag Manager are tools for you, not a black box: You check tracking setups, identify errors, and speak with developers at eye level.
• You have managed media budgets and can justify why a budget is exactly where it is.
• You think beyond the channel: You have co-managed media plans that were not just digital, and you understand reach logic across media types.
• You work confidently with numbers – Excel at pivot table level, analysis, and reporting tools are part of your daily routine.
• You conduct client meetings independently and explain complex issues simply. Fluent in German, proficient in English for daily work.
• Degree in Marketing, Business Administration, Communication, or Media Economics – or a practical career path that is equally convincing.

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