Senior Online Marketing Manager – Media & Performance Focus (m/f/d)

Do you want to work in an innovative environment where creative ideas are jointly implemented and further developed? Are you looking for a team that thrives on a passion for design and communication and realizes exciting projects for renowned clients?

At our locations in Dresden and Chemnitz, experts from the fields of strategy, consulting, design, and technology work on tailor-made solutions for diverse clients from a wide range of industries. Whether it's creative campaigns, modern web applications, appealing UX/UI design, or targeted social media strategies – projects that inspire and excite are created here.

Are you ready to contribute your potential in a dynamic team?

We look forward to your ideas!

• Hybrid Work Model: With the option to work remotely three days a week
• Working Time Models: Flexible working hours that can be well reconciled with your family life
• Secure Foundation: ISO 27001 certification as a quality standard
• Innovative Projects: For renowned clients, with exciting challenges in one of the Top 50 "Internet Agencies" according to the BVDW industry barometer
• Individual Further Education: Training, workshops, certificates – your development matters
• Workation: Option to work temporarily from other locations within the EU
• Diverse Projects: Work on exciting and varied projects for renowned clients in interdisciplinary teams across all disciplines
• Events & Culture: Summer party, Christmas party, open feedback culture
• Mobility & Recommendations: Company car for external appointments & bonuses for recommendations

• Manage Campaigns: You plan, build, and optimize your clients' digital campaigns – Google Ads (Search, Shopping/Performance Max, Demand Gen, YouTube), Meta Ads, and depending on the budget, LinkedIn, Microsoft Ads, or TikTok.
• Prove Effectiveness: You are responsible for tracking and conversion measurement, build reports that answer a question, and translate numbers into recommendations for the next wave – not into mountains of slides.
• Manage Budgets: You allocate media budgets across channels, keep an eye on pacing and forecast, and can justify every reallocation.
• Advise Clients: You are a sparring partner at eye level – in annual planning, budget discussions, and when a campaign performs differently than expected.
• Plan Cross-Medially: Where a campaign goes beyond digital, you develop the media plan – Out-of-Home, Print, Audio, or Moving Image – and justify which medium supports the goal and which does not.
• Purchase and Negotiate: You request quotes, evaluate offers, and negotiate conditions with marketers and media houses.
• Share Knowledge: You set the pace technically within the team and make your topics connectable for consulting and creative departments.

• Several years of experience in the operational management of digital campaigns – you independently handle Google Ads and Meta Ads, from account setup and bidding strategies to troubleshooting.
• GA4 and Google Tag Manager are tools for you, not a black box: You check tracking setups, identify errors, and discuss them with developers at eye level.
• You have managed media budgets and can justify why a budget is exactly where it is.
• You think beyond the channel: You have co-managed media plans that were not just digital, and you understand reach logic across different media types.
• You work confidently with numbers – Excel at pivot table level, analysis, and reporting tools are part of your daily routine.
• You conduct client appointments independently and explain complex topics simply. Fluent in German, proficient in English for daily work.
• Degree in Marketing, Business Administration, Communication, or Media Economics – or a practical career path that is just as convincing.

Our job advertisement could not answer all your questions about the job? Then feel free to contact our People & Culture Team directly by e-mail at Find Jobs in Germany on Arbeitnow