Senior Online Marketing Manager (all genders)

We Are Looking For

As Senior Online Marketing Manager, you will be responsible for the strategic and operational management as well as further development of our three web presences within our corporate group.
As part of our brand development, you will take on a central role in conceptualizing the reorientation of the web presences – from information architecture and content strategy to performance optimization and conversion enhancement.
You understand our websites as central digital growth drivers and continue them consistently based on KPIs.

Your Tasks

• Development and implementation of a comprehensive web and digital strategy as part of the strategic further development of our brand
• Definition, monitoring, and continuous optimization of relevant KPIs (traffic, conversion, engagement, lead quality etc.)
• Drawing data-based measures for performance enhancement and conversion optimization
• Conceptualization and further development of user experience, customer journey, and information architecture
• Closely coordinating with stakeholders such as marketing, sales, HR, product, management, and partners at the parent company
• Steering external service providers, agencies, and technical partners
• Ownership for CMS, tracking setup, web analytics, and performance reporting
• Identifying new potential in the area of SEO, conversion optimization, and digital experience
• Steering external service providers in the paid area: briefing, coordination, and quality control of external agencies (paid social & SEA).

Your Profile

• Multiple years (at least 5+ years) of relevant professional experience in online marketing with a focus on website management or web strategy
• Demonstrable experience in the strategic further development of web presences
• Very solid understanding of web KPIs, conversion optimization, and data-driven decision-making
• Experience with CMS systems and tracking tools (e.g. WordPress, Semrush, Google Analytics, MS Clarity, Hubspot, Google Ads etc.)
• Experience in rebranding or website relaunch projects is advantageous
• Outstanding strength in stakeholder management at the management level
• High self-responsibility, strategic thinking, and structured working style
• Able to prioritize complex projects and steer them sovereignly
• Very good knowledge of German and good English skills

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