Senior Native Advertising Manager (m/w/d)

As Senior Native Advertising Manager (m/w/d), you will take the lead for our Native Team (currently two employees) and be responsible for our Native Advertising end-to-end. You will not only steer existing channels, but also actively build up our portfolio – with a clear perspective to develop into a team leader in the medium term.

Aufgaben

• Media-Buying & Kampagnen-Steuerung: You plan, build and steer our Native campaigns over Outbrain, Taboola, Mediago and MGID, from the bidding strategy to budget allocation and ongoing optimization of the full funnel.

• End-to-End-Verantwortung: From idea generation to conception and implementation to testing and optimization, the Native Advertising is in your hands.

• Channel-Ausbau: You manage not only Native, but also our Upsell Program (Tool: Aftersell) as well as other channels like Criteo, 3rd-Party-Newsletter and Connexity – and develop this portfolio actively further, including testing new Native platforms.

• Attribution & Profitabilität: You work with our cross-channel Attribution, understand the difference between ROAS and POAS – and make budget decisions accordingly.

• Data & Analytics: You analyze performance data based on relevant KPIs (CTR, CPC, CPA, ROAS/POAS, Conversion Rates) and lead to concrete action recommendations.

• Testing & Skalierung: You are responsible for A/B tests and scaling strategies to measurably improve ads and landing pages.

• Creative-Sparring: You give data-based feedback and brief Creative Strategy, Copywriting, Graphics, as well as external partners. Storytelling and convincing advertising texts that fit into editorial content are a central lever for you.

• Fachliche Führung & Teamentwicklung: You lead the Native Team professionally, develop it and the managed channels further, and grow into the role of team leader in the medium term.

Qualifikation

• Mehrjährige Erfahrung im Native Advertising (u.a. Outbrain, Taboola) und fundierte Kenntnisse im Performance-Marketing sowie der Datenanalyse
• You love numbers and have an analytical, structured thinking style
• You enjoy data-driven work and continuous optimization
• Bid strategies and efficient budget management are no problem for you
• You are creative, idea-rich, and have a strong interest in storytelling and building funnel strategies
• You are communicative, negotiation-savvy, and work independently
• You speak fluent German and good English

Nice to have

• First leadership experience or a clear desire to develop into a team leader
• Experience with tracking and attribution tools (e.g. GA4, Admetrics)
• Experience with other channels like Readpeak, Criteo, Upsell Tools (e.g. Aftersell), 3rd-Party-Newsletter, Connexity
• Understanding of funnel concepts and direct-response marketing

Benefits

• A long-term perspective in a rapidly growing Health / Food scale-up
• Collaborative teamwork in a good working climate
• Flat hierarchies & short decision-making paths
• Fair remuneration
• Company pension scheme
• Variety and interesting work
• Employee discounts
• Scale-up flair: You work closely with a dynamic and highly motivated team
• Participation opportunities in cross-functional company development
• Employee events (if possible)
• Networking at various events and dates, including Judith Williams
• Start date immediately

We look forward to your application!

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