(Senior) Meta Performance Marketing Manager (m/w/d)

Paselo is a young, rapidly growing company for high-quality dog food supplements. Our mission: to sustainably promote the health and well-being of dogs – with natural, laboratory-tested products that are scientifically founded and appreciated by animal owners.

To drive this growth in a structured manner, we are looking for someone who manages creatives, not just coordinates them.

You know the difference between an ad that is nice and one that sells. You know why people click – and why they don't. You have proven that your work generates revenue. And you're still not done with it.

About this role

You are the creative head behind our ads. From the first hook to the complete performance analysis. This is not just a coordination role. You think strategically and set up yourself. You build funnels, not single texts.

Tasks

• Funnel-Ownership instead of Single Texts. You think in Customer Journeys – from the first impression to the purchase. Landing Pages, Advertorials, Listicles, VSLs, Meta Ads, UGC Scripts: You know what works on Meta, Google, and Native, and why.
• VSL- and Video Concepts. You develop concepts and write scripts for Meta and YouTube – hook-driven and tested, not guessed.
• Briefings that work without you. You write creative briefs that editors and UGC creators can implement independently. So clear that no one needs to ask questions.
• Performance reading, hypotheses deriving. You read the creative performance from Ads Manager, draw conclusions, and brief the next iteration. CVR, CAC, AOV, and ROAS are not reporting for you, but a tool.
• Structured Testing. A/B tests are not a gimmick, but a habit. You plan creative rotations and build a testing process that scales.
• Zielgruppen-Instinct. You speak to people, not personas – at Paselo, dog owners for whom the dog is family. You hit what moves them.

Qualification

• 3–4 years Experience as a Creative Strategist in Performance Creative / Direct-Response, ideally in DTC-E-Commerce.
• Numerical Results. You name concrete numbers. Campaigns you have been responsible for, copy that has measurably converted. No portfolio without proof.
• Numerical Results with Meta Video Ads (VSLs, UGC-Style, Hook-Testing).
• Sales Psychology in Your Blood. AIDA is just the beginning for you, not the goal. You know hooks and storytelling structures (PAS, DIC, Before/After) and what scarcity, urgency, and social proof really achieve – and when to get rid of them.
• You use AI tools like a pro. For research, idea generation, variant scaling, and quickly implementing concepts. But you know: The difference between mediocre and brilliant always lies with you.
• Very Good German. You write copy that reads like a letter to a good friend – not like a packaging insert. Level that sells, not level that impresses.
• Maker Mentality. You don't wait for briefings. You bring ideas, implement them, and measure the result. You don't need someone to tell you what's next.

Nice to have:

• Erfahrung im FMCG E-Commerce (Skincare, Pet, Supplements, Heilpflege, ...)

Benefits

• Performance-based Remuneration. Those who deliver earn above-average. Period.
• Echte Eigenverantwortung. Total responsibility for the creative process. Your decisions, your results.
• Direkt Access to the Founder. Short paths, fast decisions, no ping-pong.
• 100% remote, no 9-to-5. You design your working hours yourself.
• Kleines Team, flache Hierarchien. You co-create with, not manage.

We look forward to your application. Please without an introduction full of buzzwords. Show us numbers, data, facts about your work.

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