Senior Media Buyer - 33124086841

Job Title: Senior Media Buyer

Job Type: Full-time/ Remote

Work Hours: EST working hours

Company Overview:

The company is a premium, all-natural beauty brand dedicated to creating high-performance, organic skincare and makeup products. With a commitment to clean beauty and sustainability, They blend science with nature to deliver luxurious formulations that enhance natural beauty.

Job Overview:

We are seeking a Senior Meta Media Buyer to lead and optimize paid media campaigns exclusively on Meta platforms (Facebook & Instagram). You will be responsible for strategizing, executing, and scaling ad campaigns to drive performance and maximize return on ad spend (ROAS). This role requires a strong analytical mindset, deep platform expertise, and a data-driven approach to digital advertising.

Responsibilities:

• Develop, manage, and scale paid media campaigns on Facebook and Instagram to drive customer acquisition and revenue growth.
• Conduct A/B testing on ad creatives, audience segments, and bidding strategies to optimize performance.
• Analyze campaign performance metrics and make data-driven optimizations to improve ROAS.
• Allocate and adjust budgets effectively to maximize efficiency and profitability.
• Stay updated with Meta’s algorithm changes, ad policies, and new advertising features.
• Work closely with the creative team to develop high-performing ad creatives and copy.
• Provide detailed performance reports and strategic insights to drive business decisions.

Requirements

• Proven experience in Meta (Facebook & Instagram) media buying with a daily ad spend of $50K-$300K.
• Deep understanding of Meta’s ad auction system, targeting options, and campaign optimization strategies.
• Strong analytical skills to interpret data, identify trends, and implement performance improvements.
• Experience with performance tracking, attribution modeling, and media buying tools.
• Ability to work in a fast-paced, performance-driven environment.
• Passion for digital advertising, testing new strategies, and staying ahead of industry trends.