Senior Marketing Specialist SEA & India

AVEVA is creating software trusted by over 90% of leading industrial companies. External Job Title: Senior Marketing Specialist SEA & India Reports to: SEA India Director / Senior Manager Region & Area: Malaysia/Singapore Job Purpose To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into impactful regional campaigns, closely collaborating with the sales team to ensure alignment and optimal lead generation. Key Responsibilities Strategy & Planning: * Develop and implement comprehensive marketing plans for the SEA region, aligning with global marketing strategies and business objectives. * Conduct market research and analysis to identify growth opportunities, target audiences, and competitive landscapes. * Set clear marketing objectives, KPIs, and budgets, and track performance against these metrics. Campaign Execution & Management: * Lead the execution of marketing campaigns, including digital marketing, content marketing, events, and advertising, to generate leads and drive sales. * Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI. * Collaborate with internal and external stakeholders to deliver high-quality marketing materials and campaigns. Content Creation & Localization: * Create and adapt marketing content, including brochures, presentations, website content, and social media posts, to resonate with the SEA audience. * Ensure all marketing materials are localized to meet regional nuances and language requirements. Digital Marketing & Analytics: * Manage digital marketing channels, including SEO, SEM, social media, and email marketing, to drive traffic and generate leads. * Utilize marketing automation tools to nurture leads and optimize campaign performance. * Analyze marketing data and generate reports to identify trends, measure campaign effectiveness, and make data-driven decisions. Collaboration & Communication: * Collaborate closely with the sales team to ensure alignment and support their sales efforts. * Communicate marketing plans, campaign results, and market insights to stakeholders. * Build and maintain strong relationships with internal and external partners, including agencies, vendors, and industry influencers. Experience & Education: * Bachelor's degree in Marketing, Business Administration, or a related field. * Proven experience (5+ years) in marketing, with a focus on the SEA region. * Strong understanding of digital marketing, content marketing, and demand generation. * Experience in the industrial software or technology industry is a plus. * Excellent written and verbal communication skills, with the ability to create compelling marketing content. * Strong analytical skills, with the ability to analyze data and generate insights. * Ability to work independently and as part of a team. * Strong project management skills, with the ability to manage multiple projects simultaneously. * Fluency in English is essential. Additional Skills: * Experience with marketing automation tools (e.g., Marketo, HubSpot). * Experience with CRM systems (e.g., Salesforce). * Knowledge of SEO/SEM best practices. * Understanding of social media marketing trends and platforms. * Experience managing marketing budgets and vendors. Benefits: At AVEVA, we’re all about the bigger picture. We’re empowering engineers and innovators to create a better tomorrow by connecting the power of information and artificial intelligence. We believe in embracing the expertise of the people that make up our global team to provide the best solutions for our customers. * Competitive salary * Health insurance * Paid time off * Professional development opportunities * Employee Assistance Program We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.