Senior Marketing Specialist (Public Affairs)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Role Summary: We're seeking a Senior Marketing Specialist to support our tech client Public Affairs team in APAC. You'll be responsible for developing and implementing marketing strategies, creating engaging content, and analyzing campaign results. Key responsibilities include: • Developing and implementing marketing strategies to support Public Affairs team in APAC • Creating engaging content for various marketing channels, including social media, email, and website • Analyzing campaign results and providing insights to improve future marketing efforts • Collaborating with cross-functional teams to ensure alignment and consistency across marketing initiatives • Staying up-to-date with industry trends and best practices in digital marketing • Providing expert-level guidance and support to junior team members • Developing and maintaining relationships with key stakeholders, including clients and internal teams. Benefits: • Opportunity to work with a talented and diverse team of professionals • Collaborative and dynamic work environment • Professional development and growth opportunities • Flexible working hours and remote work options • Comprehensive benefits package, including health insurance, retirement plan, and paid time off. Requirements: • Bachelor’s degree in Marketing, Communications, or related field • 5+ years of experience in marketing, with a focus on digital marketing • Strong understanding of marketing principles, including target audience analysis, campaign development, and measurement • Excellent written and verbal communication skills • Ability to work independently and as part of a team • Strong analytical and problem-solving skills • Proficiency in Microsoft Office, particularly Excel and PowerPoint • Familiarity with marketing automation tools and platforms • Certification in Google Analytics or HubSpot a plus. If you're a motivated and creative marketing professional looking for a new challenge, we'd love to hear from you!