Senior Marketing Specialist

We're growing our team and have an opening for a Senior Marketing Specialist to take on an important function within our company. This role blends technical skill with hands-on creative marketing work, playing a part in delivering effective campaigns for a business that operates with speed and flexibility. You'll become part of a group that emphasizes quality workmanship and supports ongoing career development. Anyone drawn to pairing technical ability with big-picture marketing strategy will find real opportunities for growth in this role.

Responsibilities

• Design and polish mobile-responsive email formats and landing page structures by working within Marketo's modular editing environment
• Apply working knowledge of HTML/CSS to address layout errors, refine text presentation, and maintain steady display quality across a range of email providers and device types
• Reformat Figma-based designs into accurately rendered emails that function properly across multiple client platforms
• Produce and oversee Marketo-based landing pages, data collection forms, and reusable building blocks that cut down on future development time
• Configure and oversee automated nurture flows and audience groupings through Marketo to drive different campaign goals
• Deploy various campaign types, ranging from single email sends to multi-part drip sequences and marketing pushes for webinars or live events
• Manage the organization of campaign pieces like merge fields, dynamic blocks, and overall program layout, following Marketo's recommended naming and folder conventions
• Support ongoing database cleanliness, contact record management, and lead scoring/assignment logic working alongside the marketing operations group
• Watch over email deliverability rates, display consistency, and link tracking accuracy, while examining ongoing metrics such as open percentages, click volume, unsubscribe rates, and bounce figures
• Perform detailed reviews on all outgoing emails to ensure correct formatting, active links, and properly inserted personalization details
• Plan and oversee split-testing programs that examine factors such as subject line phrasing, sender identity, design variation, and send-time optimization
• Assemble precise audience lists using Marketo's list segmentation tools and rule-based filtering, ensuring adherence to GDPR, CCPA, and CAN-SPAM regulations along with data integrity
• Guarantee that tracking URLs and UTM codes are correctly applied across every marketing asset
• Coordinate with colleagues across marketing, design, content, and campaign functions to define project scope and manage review and approval steps
• Take responsibility for organizing the calendar and deadlines tied to email and campaign deliverables in a constantly active marketing department
• Keep records of development procedures, coding standards, and template inventories to help the wider team learn faster and work more efficiently
• Recommend enhancements drawn from new Marketo tools and industry standards to boost the effectiveness of campaigns going forward

Requirements

• A minimum of three years of applied experience creating and managing campaigns within Adobe Marketo Engage, where Marketo Certified Professional or Associate credentials are viewed favorably, or similar hands-on work with tools like HubSpot or Salesforce
• Confident working knowledge of HTML/CSS, particularly regarding how different email platforms handle formatting and display
• Hands-on familiarity with email testing resources such as Litmus or Email on Acid
• Extensive understanding of what drives strong deliverability, how sender reputation works, and compliance requirements under CAN-SPAM, GDPR, and CASL
• Deep familiarity with building and analyzing A/B testing frameworks
• Talent for transforming static design mockups into fully operational, on-brand email formats
• Careful, detail-oriented approach paired with dependable quality control practices
• Comfortable overseeing several email development projects at the same time while working within a fast-paced, deadline-driven atmosphere
• Proficient English skills at an Upper-Intermediate (B2) level or higher