(Senior) Marketing Operations Manager (M/W/D) CRM, Growth, HubSpot

As part of our Marketing Team, you will be responsible for the operational backbone of our marketing: our HubSpot infrastructure, lead routing, our tracking and attribution setup, as well as the automations that need to run daily. You are the person who ensures that more inbound leads arrive in our funnel, that they are well distributed, further developed until the sales closing, and cleanly attributed. You report directly to Marvin Müller (VP Marketing), are at the interface with Sales and Revenue Operations, and work closely with the teams from CRM, Performance, Content, and Data.

• You will continuously develop creative process ideas on how to increase the number and quality of inbound leads – from campaign approaches to conversion points in the funnel.
• You will further develop the existing HubSpot infrastructure: workflows, automations, property setup, lead routing – cleanly built, documented, and scalable.
• You will be at the interface between Marketing, Sales, and Revenue Operations: deal logic, pipeline measurement and attribution, segmentation for inbound leads and lead scoring – your automations will decide which lead lands where.
• You will build and refine tracking: UTM structure, attribution, conversion paths across all campaigns – as a reliable data basis for the entire team.
• You will master the tools that need to run daily: HubSpot, Zapier, Hygraph (CMS solution) – and find pragmatic workarounds when HubSpot reaches its limits.
• You will automate with AI tools like Claude where it saves time – from custom skills and workflows to process documentation.
• You will ensure GDPR-compliant marketing processes. DOI processes and workflows are familiar to you.
• You will build reports that the team actually uses and make the marketing impact visible along clear KPIs.

• You have several years of experience in Marketing Operations, RevOps, or CRM administration.
• You are proficient in HubSpot and have extensive knowledge of complex workflows, data structures, and reports.
• You understand B2B sales processes as well as complete deal structures and look far beyond pure marketing campaigns.
• You have a strong technical understanding of API interfaces and common automation tools.
• You are already actively using AI tools for operational tasks and creating smart process flows.
• You work completely independently, approach topics in a structured manner, and build processes that run even without you.
• You know the legal basis of GDPR in the marketing and form context and apply them confidently.
• You communicate fluently and confidently in both German and English.

• You have practical experience in the operational execution of performance campaigns, e.g., in Meta or LinkedIn Ads.

• The opportunity to contribute to one of the most exciting German media companies.
• A comfortable office with height-adjustable desks, massage chairs, mini-gym, summer deck, and much more, located directly in Hamburg's Schanzenviertel.
• Freshly prepared delicacies from our Campus Team, as well as a large selection of muesli and drinks.
• Company fitness through EGYM Wellpass, mental health offers from nilo, and company pension plan.
• Flexible working hours and heycare for childcare, pet care, or care for relatives, and greater work-life balance.
• Bike leasing, subsidy for HVV-Proficard, JobAuto, and employee discounts on partner products.
• Access to all OMR further education formats and a steep learning curve in digital fields.
• The opportunity to network with players in the digital scene through the OMR cosmos.

If you want to drive to the office with a good mood every morning in the future, Bastian Richter looks forward to receiving your application :-) 

OMR is committed to equal opportunity, diversity, and inclusion in the workplace. We prohibit any form of discrimination and harassment based on sex, skin color, religion, sexual orientation, origin, disability, gender identity, or other protected characteristics. 

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