Senior Marketing Manager:in (m/w/d) – Messe & Kongress – RETAIL NXT Conference

Senior Marketing Manager:in (m/w/d) – Messe & Kongress – RETAIL NXT Conference

Join the Future of Retail!

Are you ready to drive the growth of an innovative conference format – with a clear goal: bringing the right people to the right event?

The RETAIL NXT Conference is not just any trade show. It's the platform for the future of retail – initiated by leading retailers like REWE, OBI, Kaufland, Bauhaus, TAKKO, or Douglas. Since 2022, it has brought decision-makers from retail, e-commerce, and technology together – to inspire, network, and shape the future of retail.

And now, the next growth phase is ahead: more reach, more relevance, more impact.

We're looking for you – an experienced Senior Marketing Manager:in (Messe & Kongress), who or which understands the art of participant acquisition and visitor activation.

Your Tasks

Participant Acquisition & Campaign Management
You develop and manage thought-out campaigns for participant acquisition – from performance marketing over recommendation programs to targeted direct approaches. You combine data understanding with a sense of personal communication.

Lead Nurturing & CRM
You use CRM systems (e.g., Pipedrive) and marketing automation, to systematically identify, qualify, and convert potential participants into active event attendees.

Visitor Communication & Touchpoints
From the first LinkedIn post over personalized mailings to VIP invitations: You design a continuous communication that sparks curiosity, builds trust, and leads to registration.

Community Building & Relationship Marketing
You think in networks – not target groups. You build lasting relationships with relevant decision-makers, speakers, partners, and multipliers, who strengthen the RETAIL NXT community.

Content & Storytelling
You bring themes, formats, and faces into resonance – over campaigns, newsletters, pre-events, partner actions, and inspiring content that binds participants long-term.

Analyze & Optimization
You measure, evaluate, and optimize your measures along the entire customer journey – with the goal of continuously increasing conversion, retention, and reach.

You Bring

• Multiple years of experience in B2B marketing for trade shows, conferences, or business events
• Demonstrable successes in participant acquisition and visitor activation
• Safe handling of CRM-, automation-, and tracking tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager)
• A good understanding of target groups in the retail, e-commerce, or technology environment
• Creativity in addressing and precision in implementation
• Communication strength – in German and English – as well as an empathetic, connecting demeanor
• A desire to take responsibility and shape a brand that grows and moves

We Offer You

• A key role with direct influence on community, reach, and participant growth
• The opportunity to actively shape a young, growing conference brand
• An environment that prioritizes community building, relevance, and quality over quantity
• Collaboration with leading personalities from retail, tech, and consulting
• A inspiring workplace in the heart of Hamburg – with Elbe view and design freedom

Join our team and shape the future of the RETAIL NXT community with – we look forward to your application!

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