Frasers Group
1 year ago
Senior Marketing Manager - Running & Outdoor
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Company information
- Company
- Frasers Group
- Location
- UK, London United Kingdom
- Posted
- 1 year ago
Job description
Job Description
- Work in collaboration with the Head of Marketing in all of the marketing strategies and activities for Performance Sports focussing primarily on Running, Training and Outdoor each season, driving brand and commercial growth.
- Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines.
- Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
- Be the gatekeeper to performance sport seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
- Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities
- Attend seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
- Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
- Build collaborative relationships with the Performance Sport marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
- Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.
Required skills
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