New Chapter Talent
10 months ago
Senior Marketing Manager - Residential Property Developer
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Company information
- Company
- New Chapter Talent
- Location
- Australia, Victoria, Melbourne Region, Melbourne Australia
- Posted
- 10 months ago
Job description
A leading residential property and home-building business is seeking an experienced Senior Marketing Manager to lead brand, promotional and sales enablement activity across a large-scale residential portfolio.
This is a senior, high-impact leadership role for a commercially focused marketer who thrives in fast-paced, consumer-led environments and wants to directly influence growth, demand and sales performance.
The Opportunity:
Reporting into the CMO, this role owns the strategy and execution of:
Key Responsibilities:
You are a confident, commercially driven senior marketer with a strong track record in delivering brand-led growth and sales-driving campaigns.
You will bring:
To submit an application - please APPLY NOW.
This is a senior, high-impact leadership role for a commercially focused marketer who thrives in fast-paced, consumer-led environments and wants to directly influence growth, demand and sales performance.
The Opportunity:
Reporting into the CMO, this role owns the strategy and execution of:
- Support integrated brand campaigns across residential home products
- Promotional marketing to drive enquiry and sales velocity
- Sales enablement and lead generation activity
- The end-to-end display home marketing program
- Management of external brand, creative and production agencies
Key Responsibilities:
- Lead the planning and delivery of integrated brand campaigns
- Ensure consistent brand expression across all customer touchpoints
- Track, report and optimise campaign performance across digital and offline channels
- Deliver high-impact promotional and product-driven campaigns
- Oversee all marketing collateral across print, digital and physical environments
- Ensure sales teams are consistently supported with high-quality, timely assets
- Partner closely with Sales leaders to drive lead generation and conversion
- Deliver campaign activity that directly supports the sales pipeline
- Support promotions, launches, events and local area marketing initiatives
- Own and optimise the display home marketing strategy
- Drive traffic, visitation and appointment generation
- Ensure displays are supported with best-in-class signage, digital and print assets
- Lead relationships with brand, creative and production agencies
- Brief, manage and evaluate agency performance
- Collaborate cross-functionally with Sales, Product, Construction and Executive teams
You are a confident, commercially driven senior marketer with a strong track record in delivering brand-led growth and sales-driving campaigns.
You will bring:
- 8+ years’ experience in senior marketing, campaign or brand leadership roles
- Proven experience leading brand and promotional campaigns end-to-end
- Strong background in sales enablement and lead generation marketing
- Experience managing agencies and complex stakeholder environments
- Excellent project management, communication and influencing skills
- Tertiary qualifications in Marketing, Communications or a related discipline
To submit an application - please APPLY NOW.
Required skills
- sales
- marketing
- brand
- leadership
- management
- senior
- residential
- manager
- developer
- lead
- campaigns
- display
- property
- performance
- agency
- building
- program
- growth
- home
- demand
- promotional
- stakeholder
- enablement
- commercially
- roles
- campaign
- marketer
- environments
- generation
- categories
- focused
- consumer-led
- destination-led
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