Senior Marketing Manager Performance & Growth

The Company

For over ten years, our client has been delighting millions of people with their social games, and as part of a large European digital entertainment group, they combine the stability of an established player with the speed of a start-up. Behind this is an international team of over 50 gamers, developers, and marketing professionals who are passionate about their games. Marketing operates data-driven, fast, and in close collaboration with Product, CRM, and BI.

For the next growth phase, our client is looking for an experienced individual for User Acquisition. You have already been responsible for UA on a large scale and know how to scale budgets profitably. Your task is to acquire new players in existing markets and drive expansion into new countries. There is no ready-made playbook for this; you will develop it yourself.

Your Tasks

• UA Strategy: You are responsible for User Acquisition for Web and Mobile end-to-end, from channel and budget planning to scaling.

• Budget: You manage your budget according to Cohort ROAS, Payback, and LTV, deciding where every euro yields the most.

• Core Markets: When the known levers are exhausted, you will really get started, finding new target groups, channels, and ideas.

• New Markets: You evaluate new countries, test them, and provide a clear Go/No-Go recommendation.

• Channel Mix: From Google, Meta, and Apple Search Ads to Ad Networks and Programmatic, to TikTok and Affiliate: You assemble the mix and negotiate directly with partners and agencies.

• Setup: You build scalable tracking, attribution, tooling, and testing, deciding what runs in-house and where partners are sensible.

• Creatives: With Design and Content, you drive rapid tests for creatives, store listings, and landing pages.

• Reporting: You make results transparent, contribute your own ideas, and represent your numbers to management.

• Teamwork: Together with Product, CRM, and BI, you turn new players into long-term active ones.

Your Profile

• 3+ years in Performance Marketing or User Acquisition in a data-driven B2C environment.

• Measurable Successes: You have demonstrably scaled larger budgets profitably.

• Deep Hands-on Experience with Web and App campaigns: Google, Meta, Apple Search Ads, as well as Networks like AppLovin, Unity, or Moloco.

• You think in cohorts, LTV, and payback, not in clicks.

• Tracking Expertise: You know MMPs like AppsFlyer or Adjust, GA4, and server-side tracking from practical experience, and you understand what GDPR, Consent, and ATT/SKAdNetwork mean for your measurement.

• AI is part of your daily life: You build your own workflows with ChatGPT, Claude & Co., for example, for creative variants, analyses, and reports.

• You make decisions even without perfect data, work independently, and communicate clearly, including to management.

• Languages: fluent English and very good German.

Your Benefits

• Dynamic environment with flat hierarchies, quick decisions, and plenty of room for your own ideas

• Flexible working hours and remote option, with two days per week in the office

• Regular team events

• Free fruit and drinks as well as meal allowance

• Subsidy for the Deutschlandticket

• Wellpass membership

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