(Senior) Marketing Manager (m/f/d)

shyftplan is the all-in-one solution for shift planning for industrial customers. Our software simplifies complex personnel deployment planning, reduces costs, and actively involves employees. We work with renowned industry players such as B. Braun, Omterra, and Haribo and aim to become the market leader in Germany.

With the entry of our investor Maguar, specializing in B2B software with €600 million AUM, and the recent acquisition of ScableOne, we are significantly expanding our playing field: we are building a holistic platform for people in the factory: Workforce Management, Shopfloor Execution, Qualification Development, and Strategic Personnel Planning. To continue shaping this growth, we are looking for a (Senior) Marketing Manager (m/f/d):

• You will build a sales-oriented webinar program for us: from planning and speaker coordination to invitations and landing pages, to technical execution, recording, and follow-up.
• You will organize our trade fair appearances, industry conferences, and own events in the DACH region and take care of budget, service providers, stand planning, materials, and logistics.
• You will ensure that event leads land cleanly in HubSpot and that follow-ups with Sales and Business Development run smoothly.
• You will implement marketing measures operationally, such as email campaigns, newsletters, LinkedIn posts, and website updates, and support the implementation of our account-based campaigns.
• You will create and maintain marketing materials such as presentations, flyers, case studies, event recaps, and sales documents, and coordinate external agencies and service providers in the process.
• You will maintain our marketing tools (including HubSpot) and keep an eye on processes, templates, and data quality.
• You will evaluate your events, webinars, and campaigns based on clear KPIs, such as registrations, participation rates, and generated leads, and contribute improvement suggestions.

• At least 2 years of experience in B2B marketing, ideally in a SaaS or technology-driven environment
• Practical experience in organizing events, trade fairs, and/or webinars
• Strong organizational talent: You work in a structured, reliable, and hands-on manner and maintain an overview even with many parallel topics
• Proficient in using marketing automation and webinar tools (e.g., HubSpot, [Livestorm, Zoom or similar]) as well as affinity for other tools
• Enjoy writing and a good feel for target-group-oriented communication
• A hands-on mentality and enjoy implementing things rather than just planning them
• Strong communication skills and enjoyment of collaborating with Sales, agencies, partners, and speakers
• Native-level German and very good English skills
• Willingness to travel within the DACH region for trade fairs and events

• Initial experience with Account-Based Marketing or Multi-Touch Campaigns
• Basic knowledge of design tools like Canva or Adobe, as well as website CMS
• Industry knowledge in the manufacturing industry

• A varied role and a motivated, international team
• Full integration from day 1 and deep insights into the daily life of a tech startup
• A modern, open office in the heart of Kreuzberg
• Numerous benefits such as the Deutschlandticket, Urban Sports Club & Mobility Budget
• Regular team events (go-karting, escape room, summer party...) and company lunches

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