Senior Marketing Manager (m/f/d) - Focus on Performance Marketing

With us, you don't have to choose between creativity and hard numbers - we need both. And someone who enjoys sharing their knowledge.
As a Senior Marketing Manager (m/f/d), you will develop topics, campaigns, and formats from the initial idea to the evaluation: lead magnets and funnels, webinar series and specialist events, campaigns via SEA, LinkedIn, and newsletters that actively interlink instead of running in parallel. What you will never lose sight of: the numbers behind it. You will ensure that it is measurable what works and what doesn't - and derive corresponding measures. Your goal: to position avenit as a strong brand and to ensure that our sales team is reliably supplied with qualified leads. You will shape the path to get there yourself. In addition, you will support our Digital Marketing team in customer projects as a technical sparring partner by sharing your know-how and experience, thus helping the team to develop further.

• Market Positioning & Value Proposition You will strategically position our digital agency in the market, develop target group-specific value propositions, and actively support the market launch of new products and services. You will work closely with all departments and sales to strategically guide the customer journey.
• Performance Marketing & Lead Generation You will conceptualize and manage our lead funnels and ensure, among other things, that our paid campaigns (Google Ads, Meta, LinkedIn) are consistently optimized based on jointly defined KPIs.
• Tracking, Data Quality & Reporting You will further develop our tracking taxonomy: lead source, channel variant, and conversion point – from forms to AI chatbots, per landing page, to Calendly, newsletters, LinkedIn, and offline contacts. You will ensure consistent, clean attribution and build meaningful reports that show management and the team at a glance what is effective.
• Campaign & Channel Management You will plan cross-channel campaigns across SEA, social media, newsletters, LinkedIn, and events around our service portfolio and successfully implement them.
• Content & Storytelling You will develop topics and content for web, social media, newsletters & campaigns along our strategic focus areas – creatively, target-group oriented, and with a focus on digital guidance.
• Marketing Automation & CRM You will develop automated customer journeys and manage our email campaigns in tools like Brevo and Close CRM.
• Brand, Market & Trends You will identify new channels, tools, and trends – especially in the AI environment – bring in fresh impulses and implement them in concrete measures.
• Event & Conference Management You will plan, conduct, and follow up on specialist events, presentations, and webinar series. You will evaluate each format based on cost per lead and conversion rate and decide data-based which ones remain, which ones change, and which ones are dropped.
• Technical Lead & Sparring Partner for the Digital Marketing Team As a technical sparring partner for our Digital Marketing team, which implements campaigns and projects for our clients, you will provide impulses, constructively challenge approaches, and support with tricky questions.

• Completed degree in Marketing, Communications, Business Administration, or a comparable qualification
• Minimum 6 years of professional experience in B2B marketing with medium-sized clients, ideally in an agency, SaaS, or digital environment
• In-depth knowledge of performance marketing as well as marketing automation and web analytics
• Experience in content development, campaign planning, and management
• Confident use of common marketing, tracking, and CRM tools (e.g., Google Ads, Meta Business Suite, Google Analytics, Brevo, Close CRM, Canva)
• Strong affinity for numbers: You interpret KPIs independently and know which lever to pull next
• High implementation strength: You prefer to deliver a finished campaign rather than a 30-page strategy paper
• Structured, self-reliant, and results-oriented way of working. Reliability is one of your most important values
• Enthusiasm for AI-driven working methods – ideally with initial practical experience in AI tools or analyses
• Nice to have: Initial experience in technical leadership, coaching, or mentoring marketing colleagues – e.g., as a team lead, senior, or mentor

• Start & Welcoming just as you deserve it! Structured onboarding with real contacts – so you can get started from day one.
• Remote Work: Home office within Germany or working in our modern office in Offenburg? Work the way that suits you best.
• Working AI-first instead of talking about it: We provide licenses for Vusyon, Claude, Chat-GPT, Copilot & Co. You can try out new tools and models – and your findings will change how the entire team works.
• Company pension scheme with a 20% employer contribution – significantly above the legal standard.
• You decide whether to get a Hansefit membership or €50 monthly via Spendit Card – your benefit, your choice.
• Vacation that grows with you: 30 days annual leave + Christmas and New Year's Eve off – and with increasing company tenure, additional days are added.
• Job ticket or JobRad – we make your commute to the office easier and greener.
• Celebrations are part of it – Quarterly Allhands Events, Summer Party, Christmas Party, or just because – we know how to pop the corks.
• A team that really counts. Flat hierarchies, fast decisions, and an open ear for what moves you personally.

For us, transformation is not a trend, but our mission: Since 1995, the avenit Group has been supporting companies in repositioning themselves for the digital future – holistically, strategically, and with a clear focus on sustainable success. With avenit and Vusyon, we combine two strong forces – long-standing leading digital expertise and state-of-the-art AI technology – into one partner for tailor-made solutions that really work. We believe that sustainable success is created at eye level; in genuine dialogue with our customers. Our 60 colleagues make this vision a reality every day. Become part of a team that not only thinks about the future, but also shapes it.

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