Senior Marketing Manager (m/w/d)

You are an experienced marketing all-rounder who doesn't just plan themes, but implements them hands-on? At Ocumeda, you ensure that our marketing runs operationally and is visible – from campaigns and content to events and PR, as well as the management of our agencies. You bring structure to a rapidly growing B2B2C field where we address opticians, end customers, and doctors equally, and lay the foundation for our international expansion. In the first few months, you will report directly to the Head of Growth and work prospectively closely with our Marketing Lead together. If you have a desire to move something visible in a growing MedTech environment, then you're exactly right with us.

Aufgaben

• Implementation of our marketing strategy into concrete campaigns and measures for the strengthening of brand presence and market position
• B2B Marketing: Acquisition of new optician partners and filling our lead pipeline through campaigns and content marketing
• B2B2C Marketing: Enablement of our optician partners with relevant marketing materials for end customer acquisition and awareness campaigns for patients
• Conceptualization and implementation of targeted specialist communication for doctors and other medical professional groups.
• Identification, evaluation, and further development of suitable marketing channels for different target groups and markets
• Steering and optimization of cross-channel media deployment with a focus on reach, performance, and efficiency.
• Presentation of market, competition, and target group data as the basis for data-driven marketing measures
• Further development of our social media strategy and content management to increase visibility, engagement, and brand awareness within relevant target groups
• Support of digital visibility and lead generation through continuous optimization of SEO and SEA measures.
• Steering of external agencies and service providers as well as ensuring a consistent brand appearance across all channels and materials (including rebranding)
• Planning and operational implementation of events, trade fairs, and congresses – nationally and internationally – including steering of external partners
• Implementation of PR and communication work as well as placement in target group-relevant specialist and public media
• Collaboration with internal teams such as Sales, Product, and Customer Success to develop integrated campaigns.

Qualifikation

• You have several years of experience in marketing, ideally in the B2B- and/or B2B2C-field
• You work hands-on and bring campaigns, content, events, and PR from idea to implementation
• You have experience in managing agencies and external service providers as well as a good sense for a consistent brand appearance
• You are familiar with social media, content production, and ideally SEO/SEA
• You work structured, independently, and maintain an overview even when dealing with many parallel topics
• You can communicate complex themes in a clear and target group-relevant manner
• You speak fluent German and English
• Experience in the Healthcare-, MedTech-, Eyecare- or Vision-field is a plus, but not a must

Benefits

• Flexible working hours and hybrid work with home office possibility
• Discounted Germany ticket for employees
• Personal further education budget for trainings, conferences, and professional development
• Much autonomy, fast decision-making, and genuine co-determination possibilities
• International team with close cooperation, regular exchange, and joint team events
• Collaboration with experts from optometry, ophthalmology, software & AI development, as well as strategy consulting
• Monthly allowance for Wellpass membership
• Competitive salary matching your role and experience
• Modern, dog-friendly office in the heart of Munich with direct proximity to the main train station
• Participation in a leading teleophthalmology platform that sustainably improves access to ophthalmological care
• Established B2B2C model with over 800 partner optician locations and more than 500,000 screenings performed

Ocumeda is a teleophthalmology scale-up that offers low-threshold eye checks in collaboration with opticians.

We prevent vision loss and blindness through simple and fast eye checks. Through our high-standardized teleophthalmological evaluation, we offer the best possible medical quality – regardless of location.

We are particularly proud of our team. We are interdisciplinary with a high medical standard. Together, we work on our vision to prevent unnecessary blindness. Is meaningful work in an interdisciplinary team important to you? We look forward to hearing from you.

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