Senior Marketing Manager (m/w/d)

Welcome to Mmaah - Germany's market leader for Korean system gastronomy! At Mmaah, we work on the next generation of fast food, connecting the tastiest flavors from Korea with operational excellence and smart technology. Our goal? To grow from 20 to over 100 locations in Germany and Europe within the next 5 years. If you're really excited about building the next big player in system gastronomy together with us, then this is your chance!

Aufgaben

Your Mission

You are responsible for the commercial engine of marketing.

This means:

• Pricing- and Promotionslogik
• Kampagnenperformance
• Launch-Management new store openings
• KPI-Tracking & Reporting
• Margenbewusstes Wachstum

You lead creative campaigns – but always with clear revenue and ROI responsibility.

Your Tasks

Commercial Responsibility & Pricing

• Development and control of the annual promotions calendar
• Definition of offer and pricing mechanisms considering margins
• Analysis of shopping cart size, traffic, and customer growth
• Closely coordinated with Finance to evaluate campaign profitability
• Deduction of data-based optimization measures

Campaign Management

• Development and control of national and local campaigns
• Translation of brand strategy into commercially effective briefings
• Ensuring consistent implementation across OOH, In-Store, Digital, and local measures
• Responsibility for budget, timing, and implementation

Growth & Launch Management

• End-to-end marketing control for new store openings
• Definition of clear launch KPIs and success measurement
• Built-in repeatable launch playbooks

Media & Performance

• Control of media planning together with agencies
• Evaluation of channels based on CAC and ROI
• Built-in and maintenance of structured KPI dashboards
• Ongoing optimization based on data

Qualification

What you bring

Experience

• 5–8+ years of relevant marketing experience, ideally in QSR, FMCG
• Numerable experience in pricing, promotions or revenue-driven campaigns
• Experience with multi-location or expansion models
• SUCCESSFUL control of campaigns with measurable KPI improvement

Analytical Strength

• Very good numerical understanding and confidence in handling performance data
• Experience with KPI dashboards and reporting
• High Excel/Google Sheets competence
• Able to derive concrete action measures from data

Working Style

• Structured, organized, and delivery-focused
• Strong project management skills
• Sovereign communication with internal and external stakeholders in German and English (at least C1 in both languages)

Mindset

• Ownership mentality
• Result-oriented and pragmatic
• Able to balance creative quality and economic goals
• Pleasure in building processes and professionalizing them

Benefits

What you can expect from Mmaah:

• A strong brand with cult potential – made in Berlin
• Much design freedom and direct influence on our growth
• Flat hierarchies, short decision-making paths, close collaboration with the founders and a motivated team from diverse cultures
• In-depth insights into building a rapidly growing company and direct influence on the growth of the system
• A company with attitude, taste, and clear vision
• Competitive salary and attractive development opportunities
• Data-based bonus payments
• The chance to sustainably change the food landscape
• Eat Korean – a new way of life

Ready to spice things up?

Then apply now with your CV and a short motivation letter

Mmaah – Eat Korean!

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