Senior Marketing Manager (m/f/d) in Full-Time

We are AXS, a global ticketing provider for venues, sports clubs, and events. AXS is responsible for, among other things, the ticketing for AEG Presents, the world's leading organizer of tours, festivals, and concerts. Fans of the biggest artists like Taylor Swift, Ed Sheeran, Kylie Minogue, Katy Perry, and BLACKPINK rely on AXS to gain access to concerts or unique experiences like the Coachella Festival or the Hyde Park Festival. AXS is a company of the globally operating and independent entertainment group Anschutz Entertainment Group, Inc. (AEG), which also operates numerous venues; in Germany, these include the Uber Arena and Uber Eats Music Hall in Berlin, as well as the Barclays Arena in Hamburg.

As the Senior Marketing Manager for Germany, you will be responsible for the development and ongoing improvement of our marketing activities. In close collaboration with the management and the European and global marketing teams, you will develop and manage effective marketing strategies that increase ticket sales, strengthen brand awareness, and drive AXS's growth in Germany.

You will combine strategic thinking with operational execution strength, possess a strong digital and commercial understanding, and develop strong partnerships with our venues and event partners. You will translate the requirements of the German market into concrete measures and actively shape the further development of an international brand in live entertainment.

Tasks

Marketing Strategy, Development & Team Leadership

• You will develop and manage the marketing strategy for AXS Germany and implement it through measurable measures and campaigns.

• You will establish and continuously improve efficient marketing processes, structures, and reporting routines.

• You will define clear goals and priorities and ensure the successful implementation of marketing activities.

• You will lead and develop the local marketing team, foster individual strengths, and support professional development.

Venue Partnerships & Client Management

• You will be the central point of contact for our venue partners in Germany and maintain trusting, long-term relationships.

• You will develop marketing plans together with our partners and align campaigns, budgets, and measures with the respective event calendar.

• You will conduct regular meetings with our partners, present results, and derive concrete recommendations for action.

• You will support management in presentations, pitches, and the development of new business opportunities.

• You will coordinate B2B marketing activities and provide relevant market, target group, and industry information.

Performance Marketing, CRM & Affiliate Marketing

• You will analyze the ticket sales development of our events, identify potential, and develop measures to increase ticket sales.

• You will plan, manage, and optimize performance marketing campaigns across relevant digital channels, especially Google, Meta, and other platforms.

• You will be responsible for the continuous optimization of campaigns in terms of target groups, creatives, conversion, tracking, and budget allocation.

• You will coordinate CRM and email marketing activities with our central teams and develop targeted campaigns for customer loyalty and revenue growth.

• You will develop measures for acquiring new users and expanding our database, app usage, and own marketing channels.

• You will build affiliate partnerships, further develop existing collaborations, and optimize their performance.

Brand Building, Social Media & Fan Growth

• You will strengthen AXS's brand awareness and positioning in the German market and develop measures for sustainable fan and customer acquisition.

• You will be responsible for our social media activities on platforms such as Instagram, Facebook, TikTok, and YouTube, including content planning, community management, and performance analysis.

• You will develop creative marketing campaigns, contests, and collaborations to increase reach, engagement, and brand awareness.

• You will identify opportunities for PR activities, brand partnerships, and collaborations with communities, content creators, and influencers.

• You will monitor market trends, competitors, and successful marketing approaches and derive new ideas for AXS Germany from them.

Content Marketing & SEO

• You will develop and optimize target group-relevant content for our digital platforms, especially for event, artist, and venue pages.

• You will work closely with our central content and SEO teams to improve visibility, reach, and organic traffic in the German market.

Reporting, Analytics & Tracking

• You will create regular performance reports and dashboards for internal stakeholders and our venue partners, and derive concrete optimization measures from them.

• You will use data and analyses to make informed marketing decisions and make the success of our measures measurable.

• Together with our analytics teams, you will support the further development of tracking, data quality, and technical optimizations, for example, in the area of server-side tagging and cookie management.

European & Global Marketing Collaboration

• You will work closely with our European and global marketing teams, share best practices, and transfer successful approaches to the German market.

• You will represent the requirements of the German market to the central teams and support the further development of joint marketing initiatives.

Qualifications

• You have at least 8 years of professional experience in digital marketing and possess in-depth expertise in performance marketing, as well as demonstrable success in brand building and increasing reach and revenue.

• You have a good understanding of the live entertainment, event, or ticketing industry, or comparable consumer goods markets.

• You have demonstrable experience in optimizing conversion and ticket sales through paid media, CRM, partnerships, and data-driven marketing measures.

• You have experience in managing agencies and cross-channel marketing campaigns, especially across Google, Meta, and TikTok. Knowledge of YouTube marketing is an advantage.

• You are proficient in handling marketing metrics, performance reporting, analyses, and data-driven optimization processes.

• You convince with strong communication and presentation skills and have experience in collaborating with clients, business partners, and executives at various levels.

• You combine strategic thinking with a strong hands-on mentality and ideally have already led teams or professionally developed junior colleagues.

• You work in a structured, self-reliant, and solution-oriented manner and maintain an overview even with multiple parallel projects and tight deadlines.

• You are curious about digital developments, new platforms, and trends and possess a strong test-and-learn mentality.

• You communicate fluently in German and very well in English – both written and spoken – and are experienced in localizing marketing materials for different markets.

• You work in a goal-oriented manner, appreciate collaboration in an agile team, and bring creative approaches to ticket sales.

Benefits

• Experience live emotions up close: goosebump moments with the most popular bands and artists of our time – in a unique working environment.

• Permanent full-time employment with transparent communication in a growing company, as well as attractive benefits.

• A strong team that collaborates on an equal footing, convinces through helpfulness, and lives an open come-as-you-are culture – diversity and appreciation are a matter of course for us.

• Modern workplace in the heart of Hamburg – for real team spirit and short distances.

• Sustainable benefits such as e-bike leasing and public transport subsidy to improve your ecological footprint.

• Regular team events and continuous feedback foster cohesion and personal development.

Type of job: Full-time

Benefits: Flexible working hours

• Flextime

• Home office option

• Free drinks

Language:

• German, English (fluent)

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